November 2, 2021A common answer I got while talking to around 47 designers, managers and researchers, across Europe about their research process. Most of the time, their efforts are focused on validating already developed solutions, and almost never inspire the earlier discovery process. This gets even more difficult when designing for foreign markets....

October 13, 2021It’s often said that every single part of an app or website is another opportunity to make someone happy, but that just isn’t true. Looking at design in this way risks reducing the role of UX creatives to a binary — either creating things for the sake of it, or for mindless profit. Instead, we should be solving real-life problems for...

October 6, 2021This article was originally published by Torii Studio.By 2019, just over half of the world’s population was connected to the internet. This year, that segment is set to rise to 60%, or 4.72 billion individuals. For the past two decades, most of those users have been concentrated in the developed world, where a combination of disposable...

September 29, 2021What does the format convey?When we were at the office, it was easy to convey the fidelity of the design work using the format and wording of the ask itself. For instance, a product designer may have asked a product manager and an engineer to pop by her desk to review some work-in-progress. Not only was the Figma wireframe clearly...

August 23, 2021Arecently turned couch potato to wannabe runner, I depend on guided runs by Nike Running Club to keep me from not giving up. The side to the dish is the accompanying playlist recommended on Spotify.Five minutes in, I am warming up with the music. The music is interrupted by an advertisement asking me to purchase the premium. No persuasion,...

August 19, 2021Idea in BriefAlthough decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.Discussing and working with assumptions can benefit...