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UX Magazine sets out to explore, promote & discuss the multiple facets of user experience one article at a time. It is a collaborative publication by writers, technologists, designers, marketeers & business gurus from around the world.

Latest articles

UX Case Study: Encouraging Secondary Research in Design

November 2, 2021A common answer I got while talking to around 47 designers, managers and researchers, across Europe about their research process. Most of the time, their efforts are focused on validating already developed solutions, and almost never inspire the earlier discovery process. This gets even more difficult when designing for foreign markets....

The Liminal Space Between Meaning and Emotion

October 13, 2021It’s often said that every single part of an app or website is another opportunity to make someone happy, but that just isn’t true. Looking at design in this way risks reducing the role of UX creatives to a binary — either creating things for the sake of it, or for mindless profit. Instead, we should be solving real-life problems for...

Building digital products for the web’s next billion users

October 6, 2021This article was originally published by Torii Studio.By 2019, just over half of the world’s population was connected to the internet. This year, that segment is set to rise to 60%, or 4.72 billion individuals. For the past two decades, most of those users have been concentrated in the developed world, where a combination of disposable...

A New Design-Centered Meeting Framework: Better Capture the Product Design Narrative

September 29, 2021What does the format convey?When we were at the office, it was easy to convey the fidelity of the design work using the format and wording of the ask itself. For instance, a product designer may have asked a product manager and an engineer to pop by her desk to review some work-in-progress. Not only was the Figma wireframe clearly...

Experience Design For “Targeted” User Emotion

August 23, 2021Arecently turned couch potato to wannabe runner, I depend on guided runs by Nike Running Club to keep me from not giving up. The side to the dish is the accompanying playlist recommended on Spotify.Five minutes in, I am warming up with the music. The music is interrupted by an advertisement asking me to purchase the premium. No persuasion,...

Working with assumptions

August 19, 2021Idea in BriefAlthough decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.Discussing and working with assumptions can benefit...

4 Ways to expand the impact of UX research across an organization

August 18, 2021Idea in BriefUX research is successful when results are promptly made available and actionable within the organization. Some common obstacles include tight deadlines and information fatigue. Here are four measures that might help to use UX research insights more effectively:Reflecting on which team will benefit most from the insightsDelivering...

How We Listened to Our Users and Made a Better Product

August 12, 2021Idea in BriefUsers may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.Analysing users’ behaviour and their interaction with the product.Talking to usersCollecting feedback and conducting A/B testing to iterate...

The CX Power Couple: Why Customer Feedback and Analytics Must Both Inform Product Design

August 9, 2021This article first appeared on CMSWire.Idea in BriefCustomer feedback provides attitudinal data and analytics provides behavioral data. Both are necessary to obtain a comprehensive view of customer experience. Here are some tips on using these together to inform customer experience:Be careful when asking users directly about their experience...

The Ultimate Guide to Prototyping

August 5, 2021Idea in BriefPrototyping is used to validate design assumptions and collect feedback about products before investing in product development.Although wireframes and mockups resemble prototypes, they cannot be substitutes because of their inoperability.Prototypes help to identify usability issues, refine user journey, make design decisions.Read...

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