UX Magazine

UX Magazine sets out to explore, promote & discuss the multiple facets of user experience one article at a time. It is a collaborative publication by writers, technologists, designers, marketeers & business gurus from around the world.

Latest articles

How to Measure Customer Experience

January 22, 2021“When CX initiatives don’t deliver, CEOs cease to support them, plain and simple. Since CX practitioners fully recognize that ‘connecting CX with business results’ is the key to gaining buy-in from CEOs, why has this disconnect prevailed?”— Sampson Lee, author at Customer ThinkCustomer experience measurement is a complex topic. Most...

Human Factor Principles in UX Design

January 20, 2021Illustration by Avirup BasuMost of us have had experience working with a system that is difficult to use. Even today, many systems are designed without adequate consideration of the user. Many product creators focus primarily on the technology, rather than on the people who will use the technology.You may have come across the term “human...

Employee Journey Mapping

January 19, 2021Employee Experience as a new approach to HR.Employee Experience has recently taken a central stage in many companies. Professor Kaveh Abhary introduced the term ‘Experience Management’ long before businesses started to actively use this methodology. One of the most striking early cases was the one of Airbnb, when they shifted their...

5 Cognitive Psychology Theories that Contribute to the Quality of UX Design

January 13, 2021If you think that there is no connection between psychology and UX design, you couldn’t be more wrong. Recently, more and more UX design resources report that people with degrees in psychology can find themselves in UX design. And Kathleen Kremer is a living breathing example of that. In an article on the website of the American Psychological...

5 Successful Customer Service Strategies of Top Grocer Trader Joe’s

January 12, 2021Think about the last time you went to the grocery store. Were you shoving your way through the aisles, trying to snag items from the shelves as fast as humanly possible? Or, were you going for a stroll? Pushing your shopping cart and taking in the surroundings. On a typical trip to the grocery store, my expectations match up with option...

Taking Advantage of Extending Reality

January 11, 2021Trade fairs are canceled, shops closed, and personal encounters reduced to a minimum. Since early 2020, the coronavirus has been striking around the globe. For brands, this means many of their traditional sales and experience touchpoints can no longer serve their intended purpose.To make up for the loss, companies are looking for alternatives:...

A Little Human Goes a Long Way

January 7, 2021When it comes to conversational AI, science fiction sets a high bar. In the book and film 2001: A Space Odyssey, the sentient computer system HAL 9000 is so advanced that it figures out how to read people’s lips. A boxy tactical robot in Interstellar, TARS has adjustable levels of sarcasm. Samantha, the conversant operating system in...

10 Steps to a Great Employee Experience

January 6, 2021It’s without any doubt that many organizations have come to the realization that in order to attract and retain great talent, they have to focus a big part of their efforts on the employee experience (read more here): creating an inspiring environment in which people can excel.Employees have more power, influence, and choices than ever...

The Next Innovator’s Dilemma. Innovating in the times of New Normal

January 5, 2021Digital acceleration through COVID-19 has proven that you actually can teach an old dog new tricks. We have seen companies’ executives rolling up their sleeves to come up with new solutions that kept their companies on the frontline of their market. We have also seen companies that failed, not willing to change, now losing revenue. So...

The State of UX for 2021

January 4, 2021UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online; they’ve started to think...

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