UX Magazine

UX Magazine sets out to explore, promote & discuss the multiple facets of user experience one article at a time. It is a collaborative publication by writers, technologists, designers, marketeers & business gurus from around the world.

Latest articles

Be Unique, Don’t Build a Novelty

October 20, 2020Chances are, you’ve experienced the feeling of opening a new SaaS application, engaging with its features, and realizing after a few minutes that it feels like a total novelty. It might not be because the product was actually empty of features or because it was poorly designed, but really because it somehow didn’t add any value to your...

The Aesthetic-Usability Effect: Why beautiful-looking products are preferred over usable-but-not-beautiful ones.

October 13, 2020The aesthetic-usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs.The effect has been observed in several experiments and has significant implications regarding the acceptance, use, and performance of a design.Researchers Masaaki Kurosu and Kaori Kashimura...

7 Principles of Conversational Design

October 8, 2020When designing conversations keep these seven things in mind:1. Engage: Be responsive and poignant. Reply if not interrupting.2. Recall: Be aware of context. Listen, don't ask things you already know.3. Anticipate: Be predictive when possible.4. Adapt: Conversation is organic, it flows, it has a rhythm. It's not mechanistic or rule based.5. Reflect: Repeat...

The equipment you’ll need to be a UX Designer

October 7, 2020Finally, an article about the tangiblesSo often do we talk about the intangibles required to enter the field: problem-solving skills, empathy, grit, etc. But so rarely do we mention the tangibles! In my last article, I took a shallow dive into the different kinds of prototyping software available for designers. This time I’d like to...

What is Simplicity Theory? Why people prefer simple experiences

October 6, 2020There’s very rarely a silver bullet in business. Success comes from a combination of factors. Operations, marketing, customer service, order fulfillment, brand, and market conditions all contribute to the bottom line.But there’s one thing that the most-loved customer experiences all seem to share — simplicity.Simplicity inexperience...

Airlines and Covid19: How User Centered Design Can Help

October 5, 2020Few industries have been as impacted by the COVID-19 pandemic as commercial air travel. In the last few months, many airlines shut their doors and are laying off large sections of their workforce (1,2). It is reported that airlines worldwide are losing $1.6 billion USD per day (3). The effects of the pandemic on airlines’ revenue have...

How might voice assistants help us have better conversations?

October 2, 2020Note: This project was funded and supported by Nesta’s Explorations Initiative. The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official position of Nesta.Have you ever noticed how you slip between different versions of yourself depending on whether you’re at work or at home or...

A UX/UI Case Study on Spotify

September 29, 2020This case study was completed as an independent project during a four day sprint while I was a student at Ironhack. I was challenged to create a new feature to an already existing and highly adopted app, so I chose to work on one of my favorite apps for streaming music, Spotify!Music streaming has changed so much over the past few...

Behind the design: Building a seamless experience to request a ride for others

September 28, 2020Behind the Design is a new series of articles by Design Lyft where I speak to members of the Lyft Design team who have recently launched a major project or celebrated a big milestone. I’m thrilled to kick things off by sharing my chat with Kyo Kim, lead Product Designer for our new Rider app feature that allows users to request a...

How to be a better designer by understanding human perception

September 25, 2020The human brain works in such a way that we try to make sense of everything we see. We unconsciously attempt to organise visual information by inferring meaning. Have you ever seen a cloud in the sky and thought that it resembled an animal, or some other object? This is the perfect example of your brain recognising patterns and creating...

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