How Vungle Helps Apps Like TikTok Drive Consistent Global Growth

Engaging with valuable new audiences is the No. 1 priority for mobile app marketers. Here’s how Vungle helps big name brands like TikTok achieve that goal. For mobile app advertisers, converting new audiences into engaged users is the No. 1 goal. For most mobile developers, who typically specialize in making great games and apps, the missing ingredient...

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The Future of UA: Budget Allocation and Marginal Revenue

In “The Future of UA” series for the Vungle blog, we unpack key trends or issues confronting mobile marketers in the ever-evolving mobile industry. Part 4 in the series: budget allocation and marginal revenue. In the previous article in this series, “The Future of UA: Attribution and Its Ongoing Disruption,” we emphasized how important budget allocation...

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Life of a Product Manager With Matt

Name: Matt Bennion Title: Product Director Department: SaaS and Creative Experience Tell us what you do here at Vungle, and what your typical day is like. What makes product so rewarding and exciting is that I wouldn’t say we have a typical day. I work closely with our international team in London, so the morning hours are precious overlap for meetings,...

Dec 2021

5 Things We’ve Learned From 10+ Years of Mobile Ad Design

How to use evergreen principles of ad creative excellence to drive growth for your mobile app portfolio. Designing mobile creative isn’t easy. It’s part art, a lot of science, and endlessly challenging. But as challenging as it can be, there is undoubtedly a method to it. Since smartphones first came to market, Vungle Creative Labs has been obsessed...

Dec 2021

Reface App Sees 7% Increase in Total Revenue After Integrating Vungle

Client Reface is a Ukrainian artificial intelligence (AI) company founded in 2015 with more than 150 employees. Their hit app, Reface: Face Swap Videos, is the leading face-swapping app that applies state-of-the-art machine learning (ML) technology to quickly create realistic face swap videos, GIFs, and photos. Reface is the top app in their genre...

Dec 2021

JetFuel by Vungle’s Tim Lenardo Named to Forbes 30 Under 30

We’re thrilled to announce that JetFuel by Vungle’s co-founder and CEO Tim Lenardo made the North America 2022 Forbes 30 Under 30 list in the Marketing and Advertising category. Tim, 29, has founded 3 companies in his young career including JetFuel by Vungle (acquired by Vungle in July 2021), the leading influencer marketing platform that empowers...

Dec 2021

The Future of UA: Attribution and Its Ongoing Disruption

In the “The Future of UA” series for the Vungle blog, we unpack key trends or issues confronting mobile marketers in the ever-evolving mobile industry. Part three in the series: attribution and its ongoing disruption. With the advent of smartphones, mobile marketers could reach an audience of consumers who carried around with them the most personal...

Nov 2021

App Subscriptions: How Much Can Publishers Earn?

App subscriptions have become a powerful monetization strategy for publishers across all app categories. But how much revenue can they actually generate? In 2019, the popular dating app Tinder earned over $1 billion in revenue with a monetization strategy that combined in-app advertising with app subscriptions. This approach is not just lucrative,...

Nov 2021

How Vungle Uses Aesthetic-Based Ad Targeting to Overcome Privacy Challenges

In a post-IDFA world, contextual targeting is more important than ever — but not all contextual targeting is created equal. It’s no secret that 2021 has been a challenging year for mobile marketers. Growing concerns about consumer privacy culminated in Apple’s shot heard ‘round the mobile advertising world: making IDFA opt-in for users. With around...

Oct 2021

Meet Abe and the Sales Department

Name: Abraham Leibovitz Title: Head of Sales, Americas Department: Sales Introducing the Sales department The sales department is responsible for identifying new client relationships and fostering our current clientele to maximize revenue and meet KPIs. Our mission is to act as experts for our clients and to increase their revenue alongside Vungle’s....

Oct 2021