“In-app header bidding,” “app bidding,” and “mobile bidding” are just a few names for what is now most commonly known as “in-app bidding.” Header bidding had a powerful impact on desktop and mobile web advertising. It’s only customary that we expect a lot from the in-app version. However, global adoption of this major industry shift is still ongoing...

Everything you need to know to maximize revenue from your iPhone apps portfolio. Countless questions need to be answered on the way to publishing an app, but perhaps none as fundamental as how to make money from it. In 2019, consumers spent $120 billion on apps, a number that’s only expected to keep climbing. Nearly 90% of mobile internet time is spent...

How knowing where your audience is right now can help you identify where they’ll be in the future. In 2021, iOS users across the globe demonstrated just how much they value their privacy by opting out of data trackers en masse — but it’s left many advertisers in the lurch. Without the data they used to rely on, many mobile advertisers are searching...

Contextual marketing is a strategy of ensuring the right audience sees the right ad — all without compromising their privacy. Mobile marketers don’t simply release their ads into the ether and hope for the best — they want to maximize the impact of ad spend by reaching their most valuable users. New privacy regulations and the decline of data collection...

Learn how to build future-proof mobile marketing campaigns. The user identifier was a pillar of mobile marketing, and many wondered if effective targeting could be achieved without it. Fortunately, there are alternatives. Long before IDFA rose to prominence, mobile marketing ran on contextual targeting strategies. Now, this classic approach to targeting...

Audiomack is a youth-focused music streaming platform that allows creators to share unlimited music and podcast content for free. Since it launched in 2012, Audiomack has served billions of streams and currently reaches over 20 million monthly users globally. Learn from Dave Edwards, SVP Revenue, on how moving to in-app bidding with Vungle reduced...