How iOS 14 Will Affect Ad Networks

In the last two blog posts in our 4-part series on iOS 14, we focused on advertisers and publishers. In this blog, we turn our attention to how these changes will affect ad networks and what Vungle is doing to prepare for these changes. As outlined in our previous blogs, it is advisable for both advertisers and publishers to prepare for a potential...

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Introduction to iOS 14: How This Affects Publishers

Apple’s rollout of iOS 14 and their planned privacy changes early next year  will  bring significant changes to the Ad Tech industry. In our first blog post in this 4-part series, we addressed how iOS 14 will affect advertisers. Next, we turn to the ways these changes will affect publishers and how Vungle is preparing for this transition. In particular,...

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Introduction to iOS 14 and SKAdNetwork: How This Affects Advertisers

In June 2020, Apple announced the latest update to their mobile operating system, iOS 14. Among the many enhancements this upgrade provides, iOS 14 also brings changes to the mobile ad tech industry. Most notably, Identifier for Advertisers (IDFA) will be default off, meaning that starting in September, iOS 14 will require every app to get explicit...

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Immersive Video: A Compelling Innovation for In-App Advertising

In the last 5 years, several studies have shown that today, attention span is no more than 6 to 8 seconds. This is especially true with ad creative so making a compelling first impression is key (MediaPost, CNBC, Microsoft Attention Span Study). No doubt, how to make that initial impression is where the opportunity lies. At Vungle Creative Labs (VCL),...

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Why You Should Enter Vungle + Glug’s ‘Forward to Normal’ Creative Design Competition

The pandemic has changed the world as we know it and now our outlook on life must change with it. When people talk about the future, it’s mostly in the context of the things we all need to “go back to” – back to normalcy, back to work, back to school. Inevitably a level of normality will – and is – returning, and this is an important moment to ask:...

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Vungle and Glug Team Up to Launch ‘Forward to Normal’ Creative Competition

Winning entries will be made into real-life playable mobile ads with a potential reach of over a billion global users  August 17, 2020 – LONDON, UK – Vungle has partnered with Glug to launch ‘Forward to Normal’ — a creative design competition calling on creatives across the UK to use their skills for good, create positive visions of the future and...

Aug 2020

Six Months into COVID-19, Singular Provides Essential Analysis, Insight, and Marketing Advice for Ad Tech

Singular has published its 2020 Mobile Economy Report, a 40-plus page analysis of the ways the global pandemic has affected the app economy. Covering January through the summer, the report provides deep insight into the 3.7 billion app installs during the last six months.  As part of the report, Singular surveyed hundreds of prominent mobile marketers...

Jul 2020

Exclusive Q&A with Si Crowhurst, VP Vungle Creative Labs

Our own Si Crowhurst, VP Vungle Creative Labs, shares his insights with European Gaming News on how Vungle’s playable ads are supporting the WHO/UN’s initiative to share public health advice around #Covid19 through creatives. READ THE Q&A The post Exclusive Q&A with Si Crowhurst, VP Vungle Creative Labs appeared first on Vungle.

Jul 2020

NewDigitalAge — In-App Marketing: How Brands Can Engage Gaming’s New Audience

In NewDigitalAge, Si Crowhurst, VP of Vungle Creative Labs, offers noteworthy advice to brand marketers looking for innovative ways to reach consumers during the “new normal” of Covid-19. Based on third-party analysis, Crowhurst encourages brand marketers to question their stereotypes about mobile game in-app advertising in what he says is, “…a goldmine...

Jul 2020

The Drum’s Digital Advertising Awards US Winners Revealed: Vungle Receives Accolades

Vungle is  honored to have been awarded Best Mobile Campaign in The Drum Digital Advertising Awards US 2020. We were commended for our campaigns to deliver UN/WHO messages around Covid-19 and support charities through ad development and serving. The Drum’s jury commented: “We love this, smart, simple, rapid, right tone campaign. It made sense, connects...

Jun 2020