In-App Bidding Mid-2022, Where Are We At?

“In-app header bidding,” “app bidding,” and “mobile bidding” are just a few names for what is now most commonly known as “in-app bidding.” Header bidding had a powerful impact on desktop and mobile web advertising. It’s only customary that we expect a lot from the in-app version. However, global adoption of this major industry shift is still ongoing...

Jun 2022

How to Monetize Apps for iPhone

Everything you need to know to maximize revenue from your iPhone apps portfolio. Countless questions need to be answered on the way to publishing an app, but perhaps none as fundamental as how to make money from it. In 2019, consumers spent $120 billion on apps, a number that’s only expected to keep climbing. Nearly 90% of mobile internet time is spent...

May 2022

The Complete Guide to Contextual Advertising

How knowing where your audience is right now can help you identify where they’ll be in the future. In 2021, iOS users across the globe demonstrated just how much they value their privacy by opting out of data trackers en masse — but it’s left many advertisers in the lurch. Without the data they used to rely on, many mobile advertisers are searching...

May 2022

What Is Contextual Marketing?

Contextual marketing is a strategy of ensuring the right audience sees the right ad — all without compromising their privacy. Mobile marketers don’t simply release their ads into the ether and hope for the best — they want to maximize the impact of ad spend by reaching their most valuable users. New privacy regulations and the decline of data collection...

Apr 2022

4 Contextual Targeting Strategies for the Post-IDFA World

Learn how to build future-proof mobile marketing campaigns. The user identifier was a pillar of mobile marketing, and many wondered if effective targeting could be achieved without it. Fortunately, there are alternatives. Long before IDFA rose to prominence, mobile marketing ran on contextual targeting strategies. Now, this classic approach to targeting...

Apr 2022

Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding

Audiomack is a youth-focused music streaming platform that allows creators to share unlimited music and podcast content for free. Since it launched in 2012, Audiomack has served billions of streams and currently reaches over 20 million monthly users globally. Learn from Dave Edwards, SVP Revenue, on how moving to in-app bidding with Vungle reduced...

Apr 2022

4 Examples of Effective Contextual Advertising Tactics

The data available from contextual traffic signals can help advertisers connect consumers with the right ads at the right time. Contextual advertising is a highly valuable approach in the post-IDFA world. As LAT (limit ad tracking) traffic continues to reign as the dominant type of digital activity, advertisers need to find creative ways to display...

Apr 2022

What Is a Contextual Ad Network?

These ad networks can help advertisers make use of contextual signals to serve consumers relevant content. Contextual advertising isn’t just the new normal, it’s a well-tested approach that’s perfectly positioned to get advertisers back on track in the post-IDFA era. According to research by Global Industry Analysts, the contextual ad market reached...

Apr 2022

How Contextual Targeting Works in Mobile Programmatic Advertising

Contextual targeting is a tried-and-true technique that’s even more effective when paired with the scale and efficiency of programmatic mobile app advertising. Contextual ad targeting isn’t new. In fact, it’s one of the oldest techniques in digital advertising. It spent some time in the backseat relative to the popularity and power of behavioral...

Mar 2022

The Complete Guide to User Privacy and Ad Targeting on Android

Leverage the App Set ID, contextual advertising, and more to thrive in the new era of Android advertising. In April 2021, the ground rules of mobile advertising changed significantly: Apple introduced their updated App Tracking Transparency (ATT) framework, forcing mobile marketers on the iOS ecosystem to adapt or fall behind. As expected, the move...

Mar 2022