The Drum’s Digital Advertising Awards US Winners Revealed: Vungle Receives Accolades

Vungle is  honored to have been awarded Best Mobile Campaign in The Drum Digital Advertising Awards US 2020. We were commended for our campaigns to deliver UN/WHO messages around Covid-19 and support charities through ad development and serving. The Drum’s jury commented: “We love this, smart, simple, rapid, right tone campaign. It made sense, connects...

2w

Introducing Vungle’s SDK 6.7

Our industry’s fast evolving landscape requires Publishers to continually enhance their monetization strategy but with new regulations such as the California Consumer Privacy Act (CCPA), it can often be challenging to keep up with these changes. In addition, Publishers are also challenged to continually enhance their monetization capabilities to ensure...

2w

On-Demand Webinar: How Ad Placement Types Can Maximize Engagement

For mobile ad creative to be effective, it has to be more than just a stunning work of art. You also have to know where, when, and how ads will have the most impact. In this on-demand webinar, learn the difference between ad placement types and how each can be leveraged for maximum engagement. You’ll discover the answer to these questions: What...

4w

Watch Our On-Demand Webinar: Global Market Trends and How to Supercharge Your UA and Monetization

In this on-demand webinar by Vungle Creative Labs, learn about global market trends and insights to supercharge your UA and monetization with powerful creatives including: Guidance to supercharge monetization and improve user experience The data-driven reasons behind the creatives About your hosts Gavin McNicholl, Global Head of Creative Services,...

4w

Econsultancy Q&A: A Day in the Life of Si Crowhurst

In this Q&A published in Econsultancy, Si Crowhurst shares with readers how he spends his day as VP of Vungle Creative Labs, and the way Vungle has approached and been affected by the pandemic. READ THE Q&A The post Econsultancy Q&A: A Day in the Life of Si Crowhurst appeared first on Vungle.

Jun 2020

Limit Ad Tracking: What You Need to Know

There has been a lot of news lately regarding personal data policies and regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA). Tony Ouk, director of product marketing, recently spoke to Rina Matsumoto, product manager for demand products,...

May 2020

How Playable Ads Get Consumers on Board with Pandemic Health Messages

Published in Mobile Industry Eye, May 19, 2020 The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The line is paper-thin. Si Crowhurst, VP of Vungle‘s Creative Labs, a firm that specialises in user engagement, thinks that under isolation, people are naturally hungry for entertainment...

May 2020

Mobile Ads for Good: How Gamers Got the Message About Covid-19 Message to Gamers Worldwide at The Future of Gaming by Mediatel Digital Events

Thursday, 28 May 2020, 13:05‑13:45 (BST) This lunch-hour discussion in partnership with Glug Events is for creatives curious about developing content for social good. Focused on designing for digital formats and reaching a universe of mobile gamers in a meaningful way, Si Crowhurst, VP, Creative Labs at Vungle will join Pete Bowker, CEO of Glug Events,...

May 2020

The California Consumer Privacy Act Explained and Its Impact to Our Partners

In response to the recent global trend of enhanced data privacy regulation, the Ad Tech industry continues improving efforts to provide end users with more transparency and control in the way personal data gets used. The effectiveness of the GDPR in May 2018 was a big step in this direction, which continues with the California Consumer Privacy Act (CCPA). ...

May 2020

Best Practices for Creating Banner Ads

Justin Nield, Senior Creative Technologist at Vungle Creative Labs, has been developing and testing hypotheses about the best practices for Banner ads. In the following Q&A, Director of Product Marketing, Tony Ouk, asked Justin to share what he and his team have learned, and how Publishers can achieve the most from their in-app Banner ads. Tony:...

May 2020