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Life of a Site Reliability Engineer With Tommy

Name: Tommy Title: Staff Site Reliability Engineer Department: Engineering Team Tell us what you do here at Vungle, and what your typical day is like. For me, as an early bird, the first thing I do in the morning is rewarding myself with a cup of coffee, then going through emails, task reports, and a to-do list to prepare for the later works. Our...

Vungleがモバイルゲーム分析企業のGameRefineryを買収

私たちの存在意義は、モバイルアプリディベロッパーのビジネスを支援することにあります。 そして今日、モバイルゲーム分析の最先端を行く「GameRefinery」の買収について皆様にお知らせできることを大変光栄に思います。GameRefineryは、魅力的で収益性の高いゲームの開発を支援する先進的なプラットフォームをモバイルゲームディベロッパーへ提供しています。 GameRefineryの世界トップクラスのコンテクストデータセットは、Vungleのプラットフォームに革新的なターゲティング機能をもたらし、プライバシー重視の環境の中でUAのパフォーマンスを向上させます。GameRefineryの画像認識と機械学習のタグ付け機能はVungle Creative Labsによって活用され、コンテクストに関連したストーリーをもたらす独創的なインサイトを強化し、グローバルに知られているVungleのサービスの幅が広がります。GameRefineryのSaaSプラットフォーム「Game...

Vungle Acquires GameRefinery, a Leading SaaS Mobile Gaming Analytics Company

Acquisition brings further innovation to Vungle’s mobile performance advertising platform by offering contextual targeting and creative intelligence features SAN FRANCISCO, CA — March 2, 2021 — Vungle (www.vungle.com), a leading mobile performance advertising platform, announced today the acquisition of GameRefinery, an industry-leading SaaS mobile...

Vungle Acquires GameRefinery, a Leading Mobile Game Analytics Company

Vungle exists to help mobile app developers build their businesses. Today is another step along our journey to deliver more products and services that help our partners. We are excited to share that we have acquired GameRefinery, a cutting-edge mobile game analytics company. GameRefinery has built a leading platform to help mobile game developers create...

Meet Mayur and the DevOps Department

Name: Mayur Title: Director of Engineering, DevOps Department: DevOps Introducing the DevOps department DevOps is a function within the Engineering organization. DevOps consists of DevOps, Site Reliability Engineering (SRE), and Security. Our responsibilities touch all aspects of Vungle production systems. Our goal is to help Vungle scale, be secure,...

iOS 14とSKAdNetworkのご紹介:広告主の皆様への影響について

2020年6月、Apple社はiOS 14について最新アップデートを発表しました。このアップグレードにより様々な機能拡充が行われますが、モバイルアドテック業界にも変化をもたらします。最も注目されるのは、広告識別子(Identifier for Advertisers, IDFA)がデフォルトでオフになることです。これにより、全てのアプリはユーザーをトラッキングしたり、デバイスのIDFAにアクセスする前に、ユーザーからはっきりとした同意を得る必要があります。もう一つApple社が示した重要な点は、今後Apple社がフィンガープリンティングを正式に許可しなくなった場合、彼らの提供するSKAdNetworkが最も有効なアトリビューション手段になるという点です。つまり、Apple社が同社の基準に則り、消費者のプライバシーを保護するため、アトリビューションプロセスをOSレベルで実施できるようにしたということです。これにより、Apple社はモバイルマーケターが従来のデータから読み取れていた大半の情報を削除することになります。...

2021 Predictions for Mobile Marketing, From Industry Leaders at Vungle

To say that 2021 will be a transformative year for the mobile marketing landscape—and the broader mobile industry, for that matter—would be an understatement. You have to look no further than Apple’s impending change coming to iOS 14 where they will make their identifier for advertisers (IDFA) from opt-out to opt-in, as well as the ongoing transition...

Vungle Recognized as a Top Overall Ad Network in 2021 Singular ROI Index

Today, Singular recognized Vungle as a top 10 overall “best bet” ad network in their 2021 ROI Index, based on our appearance in 15 of the 27 total lists in the report. Singular evaluated close to $10 billion in ad spend and nearly three billion app installs, as well as conducted a fraud analysis across more than 500 ad networks. ROI is one of the...

Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient

The following is an excerpt from an article by Paul Bowen on the AlgoLift by Vungle blog, “Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient”. The full article can be found on the AlgoLift by Vungle blog. As clarity starts to form around how MMPs and ad networks plan to work with SKAdNetwork, we’d like to spend some time discussing...

Announcing Our New Advertiser Management API

We recently chatted with Rina Matsumoto, Senior Product Manager at Vungle, on some of the innovations that she’s working on for the Vungle platform. Tony Ouk, Director of Product Marketing: Can you share with us some of the new product features you’re working on? Rina: Vungle released the Advertiser Management API that allows advertisers to directly...

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