Vungle Ad Campaign for U.N.’s ‘Global Call Out To Creatives’ Wins Award

On behalf of Vungle, I’m delighted to accept this award. Many dedicated members of the Vungle team globally contributed toward this achievement. The objectives of the creative in this campaign were triggered when at the beginning of the COVID-19 pandemic, the U.N. and World Health Organization (WHO) issued a “Global Call Out To Creatives” to help stop...

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Why LTV Is Essential for UA, and D7 ROAS Should Be Retired

The following is an excerpt from an article by Ben Young on the AlgoLift by Vungle blog, “Why LTV is essential for UA, and D7 ROAS should be retired”. The full article can be found on the AlgoLift by Vungle blog. In mobile UA, a common practice is to buy against ROAS (return on ad spend) targets based on revenue measured in the first 7 days after a...

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Webinar Recap: An Inside Look at iOS 14 Preparation

Webinar Overview In a recent webinar hosted by Adjust titled “Mobile Perspectives: An Inside Look at iOS 14 Preparation,” guests from Vungle, ironSource, and Tapjoy came together to dive deep into best practices for helping advertisers and publishers prepare for the user privacy protections coming to iOS 14 and SKAdNetwork. The guests outlined what...

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Vungle Appoints Jeremy Bondy as CEO

Former CEO, Rick Tallman, remains as Strategic Advisor SAN FRANCISCO, CA — November 09, 2020 — Vungle (www.vungle.com), a leading mobile ad and in-app monetization platform, today announced the appointment of Jeremy Bondy as CEO. Bondy, previously Vungle’s COO, succeeds Rick Tallman, who moves to the role of Strategic Advisor for Vungle. Tallman joined...

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Vungle Acquires AlgoLift

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV SAN FRANCISCO, CA — October 13, 2020 — Vungle (www.vungle.com), the leading mobile ad network and in-app monetization platform, announced today the acquisition of AlgoLift, an LTV powered user acquisition...

Oct 2020

How Does iOS 14 Affect the Ad Tech Ecosystem?

In our series of iOS 14 and how this affects the mobile ad tech industry, we’ve discussed how the coming changes affect: Advertisers  Publishers Ad Networks   We would like to take our learnings and summarize in this blog post what this all means for the overall ad tech ecosystem. Vungle perspective: What does this mean for the ad tech ecosystem?...

Sep 2020

Content vs. Context: Find the Right Balance to Drive Mobile Performance

For mobile ad creative to be effective, it has to be more than just a stunning work of art. You also have to know where, when, and how ads will have the most impact. Learn the difference between ad placement types and how each can be leveraged for maximum engagement. In this on-demand webinar we answer these questions What are the main types of...

Sep 2020

Vungle Featured in App Monetization Industry Report

eMarketer’s newly released App Monetization Trends 2020 report points to industry shifts affecting mobile app publishers and advertisers. Featured in the report is Vungle COO Jeremy Bondy who says, “The most powerful pronounced shift that we’ve observed over the past few years is the focus on ad monetization as a way to drive overall revenues per user....

Sep 2020

How iOS 14 Will Affect Ad Networks

In the last two blog posts in our 4-part series on iOS 14, we focused on advertisers and publishers. In this blog, we turn our attention to how these changes will affect ad networks and what Vungle is doing to prepare for these changes. As outlined in our previous blogs, it is advisable for both advertisers and publishers to prepare for a potential...

Sep 2020

Introduction to iOS 14: How This Affects Publishers

Apple’s rollout of iOS 14 and their planned privacy changes early next year  will  bring significant changes to the Ad Tech industry. In our first blog post in this 4-part series, we addressed how iOS 14 will affect advertisers. Next, we turn to the ways these changes will affect publishers and how Vungle is preparing for this transition. In particular,...

Sep 2020