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Sephora and Kohl Alliance Sunsets Latter’s Decade-Plus Union With Beleaguered JCPenney

Mere weeks after Ulta Beauty and Target unveiled a partnership to create Ulta Beauty at Target shop-in-shops, rivals Sephora and Kohl's announced they are forming their own alliance. Under the new agreement, Sephora will open 200 2,500 square-foot shops inside Kohl's stores beginning next fall. In turn, Kohl's online beauty selection will exclusively...

Toyota Will Be Back for the 2021 Super Bowl

Toyota is back in the Super Bowl for the fourth year in a row. Jack Hollis, senior vice president of automotive operations at Toyota Motor North America, confirmed to Adweek that "Toyota will be part of the advertising lineup for Super Bowl LV 2021 on CBS. We look forward to sharing additional details as we...

MENA Leaders Push for a More Nuanced View of Diversity

When it comes to representation, people of Middle Eastern and North African (MENA) descent have long faced a particular barrier: the lack of a box to check on official forms, including the U.S. Census. Instead of a distinct category, Americans who identify as MENA are instructed to check the box for "white"--whether or not that...

Stephen Curry’s Brand Could Usher In a New Era at Under Armour

Look out Air Jordan. This week, Golden State Warrior athlete Stephen Curry became the latest athlete to debut his own brand in partnership with a major athletic label--Under Armour. The deal is similar to Nike's with Michael Jordan and Lebron James, widely considered to be the two greatest basketball players of all time. Curry's a...

Tupperware Is Having a Great Year, and It’s Not Just Because of the Pandemic

At the outset of 2020, things weren't going well for Tupperware Brands Corporation. Sales were down. The company's share price continued to slide. "People just don't have connection with the brand anymore," Patricia Stitzel, Tupperware's former CEO, told analysts during an earnings call in October 2019. But then the pandemic came, forcing people around...

Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth

A Berlin museum focused on life in former East Germany is transporting virtual visitors back to a pivotal moment in history through the power of augmented reality and the popular open-world game Minecraft. The DDR Museum teamed with Vice-owned creative agency Virtue on an educational campaign that allows anyone to build and tear down full-scale...

Critical Mass Hires Valerie Carlson as Chief Creative Officer

Valerie Carlson has been appointed chief creative officer of Critical Mass, a 950-person digital marketing and experience design agency with offices in 11 locations around the world. She replaces Conor Brady, who left Critical Mass last year. Carslon joins from Wunderman Thompson Los Angeles, where she served as executive creative director. Throughout...

Jeep ‘Repurposes’ the Mysterious Utah Monolith and Has a Viral Moment

When a mysterious monolith was spotted in the desert in Utah's Red Rock Country last month, it sparked intrigue for a lot of people, but for Jeep and agency partner Highdive, it sparked opportunity. Jeep and Highdive "repurposed" the mysterious monolith into a charging station for the Jeep Wrangler PHEV (plug-in hybrid electric vehicle), and...

Nextdoor, Hallmark Channel Team Up on the Cheer Map

Neighborhood social network Nextdoor teamed up with Hallmark Channel to bring back the Cheer Map, an interactive local guide to the best holiday decorations in each area. Users in Australia, Canada and the U.S. can access Cheer Map here or via the Nextdoor application and indicate that they plan to decorate for the holidays. Neighbors...

Swedish Beer Brand Creates a Cooler Filled With Sunshine

Sweden's biggest beer brand is offering a remedy for the seasonal depression that can accompany these cold winter months: a cooler that contains light from this year's summer solstice. Norrlands Ljus used data collected on June 20, the longest day of the year, in a place called Ljusdal, which translates to "Valley of Light," to...

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