A New Star Wars vs. Star Trek Standoff; 2020’s Emmy-Winning Ad: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Patrick Stewart and Mark Hamill Are Rivals in Uber Eats'...

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Telemundo Gears Up for National Voter Registration Day

Roughly 3.6 million Hispanics in the U.S. will turn 18 during this election season and become eligible to vote, and Telemundo is marking National Voter Registration Day Tuesday with a national, multiplatform campaign aimed at giving them all the necessary information and motivation to do so. Telemundo said 2020 marks the first general election in...

11h

This Milk Carton Design Is Almost as Clever as It Is Adorable

Advertising is great, but if you're marketing a CPG product, the first thing you need to get right is packaging. In the hyper-crowded market of a grocery store, packaging and use of shelf space often make the difference between success and failure. But aside from getting inventive with images of green fields and happy cows,...

12h

Is There Racial Bias in Twitter’s Image Previews?

Over the weekend, Twitter users began to notice something potentially prejudiced about the way the social network's algorithm crops photos for thumbnails: Post an image containing two headshots--one of a person of color and one of a white person--and the automatic feature seems more likely to zoom in on the latter in the image preview....

12h

Pet Products Are Looking a Lot More Like Their Human Counterparts

Key Insight: Consumers see their pets as part of the family and want to make their well-being a priority. Sweet potato fry chews for dogs, freeze-dried minnows for cats and compostable waste bags are among the products in a new line of sustainable goods for pets from DTC brand Public Goods. A generation ago, these...

12h

Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon Valley's self-appointed champion of online privacy, a stance that sets it apart from its peers in the Big Tech realms, many of which rely on substantive advertising revenues. Noble as the stance may be--not to...

12h

Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials

In 1939, Edsel Ford, son of automotive pioneer Henry Ford, vacationed at his estate in Hobe Sound, Fla. Ford took the trip every year, but this time he brought along a one-of-a-kind convertible that Ford's chief stylist E.T. "Bob" Gregorie had made for him. Having seen the stylish sedans running around Europe, Ford had told...

12h

Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks

Growing up in Napa, Calif., Emily Meyer's two brothers had a history of fainting whenever they visited the doctor. But not Emily. Given her ability to handle blood and needles, her mother suggested she look into a career in healthcare. She ended up choosing nursing because it appealed to her social side. After completing UCLA's...

12h

Walmart Wants Zero Emissions by 2040—Without Carbon Offsets

Walmart has set ambitious new goals for itself to combat climate change, targeting zero emissions in its global operations by 2040, as well as committing to protect, manage or restore at least 50 million acres of land and 1 million square miles of ocean by 2030. In fact, in a blog post, president and CEO...

13h

How BBDO Is Using TikTok to Spread Information About Child Sex Trafficking

A TikTok account created by two BBDO Atlanta creatives for Street Grace, a nonprofit dedicated to ending child trafficking and exploitation, is trying to attract the attention of Gen Z via videos that share bite-sized facts and advice on how to stay safe. It's the latest collaboration between the agency and Street Grace. Last year,...

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