Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent could increase profits by a whopping 25-95%. The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new prospect. Acquiring a...

4h

IBM Rebrands Global Business Services to IBM Consulting

Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be known as IBM Consulting. "We chose that name because we want to send a clear signal to the world about...

4h

How Adobe and Reddit are Inspiring Creativity and Collaboration With a Battle

After a year of limited collaborations in many industries across the U.S. due to Covid-19, the yearning to connect and collaborate with others has reached a notable high. The need to connect different communities safely has added a crucial component to making creative spaces more collaborative. To celebrate the the 10 year anniversary of Reddit's...

5h

WhatsApp Extends Joinable Calls to Group Chats

The joinable calls option that WhatsApp debuted for group calls in July is now integrated with group chats on the Facebook-owned messaging application. WhatsApp said Monday that group calls are now contextual to group chats, and they can be joined right from the chat tab. The joinable calls feature enables people to join calls even...

6h

Amazon-Owned Zoox Expands Self-Driving Car Tests to Rainy Seattle

Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of its self-driving car trials in the Washington city. Top line Zoox has already been experimenting with fleets in San Francisco and Las Vegas for more than three years, but the company said...

6h

Snap Takes Over a Shake Shack in New York for the Week

The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21). Timed to coincide with an ad industry event, Snap Inc. is taking over the restaurant and supplementing the Shake Shack menu with an augmented reality try-on mirror, free food, custom Snapchat lenses and limited-edition Snap Shack...

7h

Walmart Adds Early Holiday Deals as the Latest Walmart+ Perk

Walmart is bringing back early holiday sales in what it calls Black Friday Deals for Days, but with a twist: This year, its Walmart+ members will get a four-hour head start on digital discounts in November. The retailer is grouping its Black Friday offers into three events, starting online on Nov. 3 and in stores...

7h

Twitter Halts Test of ‘Heads Up’ Warning Prompts

Twitter pulled the plug on its test of a Heads Up prompt to warn people who were about to join potentially heated discussions. Product lead for conversational safety Christine Su told Kurt Wagner of Bloomberg during a Twitter Spaces chat Friday that user feedback on the feature was not favorable A spokesperson for the social...

8h

Honda Packs 73 Years and 100 Products Into This Ad Celebrating Its Legacy

Honda is taking a look in the rearview mirror--reflecting on its 73 years in transporting people on land, sea and air--to try to grab the attention of a younger generation of potential buyers. The campaign, dubbed "The Origin of Determination," is intended to be a "big tent" effort with a simultaneous nod to history and...

8h

Discord: How to Use a GIF as Your Avatar

Discord Nitro subscribers have the option to use an animated GIF as their avatar. Our guide will show you how to set a GIF as your avatar from within the Discord desktop application. Note: These screenshots were captured in the Discord app on Mac. Also note, this guide will show you how to choose a...

8h