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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop culture, Kodansha isn't exactly a household name. Now, for...

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created a better ad environment that commands higher viewability and retention. Paolo Provinciali, vp of of media and data at AB InBev and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek's...

How Salesforce Is Undergoing a Digital Transformation

As the pandemic has forced more and more companies to fast-track planned digital transformations, one tech giant is undergoing its own tech upgrades. During Adweek's Mediaweek event this week, Salesforce's Michael Andrew, vp of data, AI and personalization explained that the company's digital transformation was catalyzed by pandemic disruptions, even...

Humana Appoints Spark Foundry as US Media Agency of Record

Health insurance provider Humana has appointed Publicis Media agency Spark Foundry as its U.S. media agency of record, following a review. Spark Foundry will be responsible for all online and offline media buying and planning across local and national campaigns, the agency told Adweek. Spark Foundry will lead the Louisville, Kentucky-based account out...

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Consumers vote with their dollars, and brands are doing the same lately. Many are opting to create positive change by aligning their media spends with their core values. Unilever is one of the companies that has the clout to make a difference with how it spends its media dollars. It recently demonstrated this when it...

How the Pandemic Changed Ulta Beauty’s Digital Strategy

If Ulta Beauty's marketers have learned anything during the pandemic it's that their digital sales channels must be part of an ecosystem not siloed away. "Brands are so much more than the products they sell," said Christine White, senior director of media and content strategy for Ulta Beauty. "Our consumers are out there every day,...

Fancy Feast Wants You to Eat Like Your Cat

Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?es with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, called Petite Feast: A Cookbook, features recipes "inspired by their cat's favorite dishes but made for you." This includes delectable items like ancho...

White Castle Celebrates 100 Years With Designer Uniforms—and Fans Can Get In on the Action

In honor of its centennial, quick-service restaurant White Castle is updating its uniforms--and it hasn't forgotten its devoted fan base, known as Cravers. The new uniform was created by Telfar Clemens, founder of the Telfar fashion label. It includes a T-shirt, polo shirt, apron, visor and durag in light blue, royal blue or black. Each...

Home Depot Names BBDO as U.S. Creative Agency of Record

The Richards Group's loss was Omnicom's win. Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot's selection of Omnicom Media Group's OMD as U.S. media agency of record in January. Home Depot highlighted the benefits of consolidating...

Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant's proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies. Top line Independent ad-tech companies will be able to conduct preliminary testing of Fledge "this summer," according...

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