AAPI Creative Spotlight: Tracey Chan Launches Campaigns That Are Literal Works of Art

When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led to professional journey. "I remember watching local channels at home and finding the ads more interesting than the programs," she shared for the AAPI Creative Spotlight series. "We were a KTLA5 household. My dad has...

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AAPI Creative Spotlight: Riri Tamura Recognizes the Influential Power of Good Design

While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura's reason leans more into altruism. "What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way," she told Adweek for the AAPI Creative Spotlight series,...

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Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36 individual publishers including Backpacker, Ski and Climbing,...

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19 Campaigns That Won Big at This Year’s One Show

The One Show's 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems failing and an eye toward a brighter future created a number of captivating works. "The Lost Class" continues its awards season sweep by claiming Best of Discipline in the Creative Use of Data, Experiential and...

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Audi Picks Ogilvy as Its New Creative Agency of Record

Ogilvy has come out on top of Audi's eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis' Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the...

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Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store

With plant-based foods booming and questions of sustainability a growing concern among consumers, brands are finding ways to personalize the experience of going vegan or vegetarian. Today, plant-based delivery service Mosaic Foods made the jump from DTC to its first brick-and-mortar store in Brooklyn. Located at 607A Vanderbilt Ave. in the Prospect...

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Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas

As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May 20). The four lenses are: Night Owl Lens: Electric Daisy Carnival's iconic owl soars overhead and looks true to life thanks...

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Meta Introduces Recurring Notifications for Businesses on Messenger

While the WhatsApp Cloud API (application-programming interface) was the big news for businesses to come out of Meta's Conversations event Thursday, other business-related updates for Messenger and the WhatsApp for Business application were revealed, as well. Messenger's new Recurring Notifications option enables businesses to deliver tailored messages...

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Progressive Gives First Peek Into Flo’s Love Life in New Rom-Com Ad Series

Years ago in his struggling actor days--long before Mad Men and Top Gun: Maverick--Jon Hamm went on a blind date with Flo from Progressive, and sparks flew. For him, anyway. Flo was, well, less than smitten. In fact, she doesn't even recognize him and calls him by the wrong name when the two randomly bump...

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Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid

Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their respective events. We've already chatted with NBCU's Linda Yaccarino, Fox's Marianne Gambelli and TelevisaUnivision's Donna Speciale. Now up: Rita Ferro, Disney's president of advertising sales and partnerships....

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