Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to the Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros. Discovery...

As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,"...

As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value. Since news of the gen-AI content snafu surfaced Tuesday, the share price of the publicly traded Arena Group has dropped 20%, wiping out millions of dollars...

Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing sectors. The program aims to benefit both groups as they exchange learnings and expertise from their respective fields while collaborating on creative that addresses...

Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, "Come Back to Your Senses," developed by Adweek's Multicultural Agency of the Year, The Community, which won the business after a...

Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. by 2030. What could be seen as a daunting target represents a thrilling adventure for the brand's global CEO, Joey Gonzalez. Under his leadership,...