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Advertising Has Its First Union. Why Marketers Should Worry

This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces. However, unlike everyone else, when leaving one such agency, he took an unusual step to provide a solution: He...

To Dine For Podcast: Mario Carbone, Managing Partner of Major Food Group

On this week's episode of To Dine For, host Kate Sullivan welcomes restaurateur Mario Carbone. Carbone grew up in Queens, N.Y., surrounded by great Italian food. He worked at local eateries in his spare time, cutting his teeth in some of the best restaurants in New York City, including Babbo, Lupa, wd-50, and Caf? Boulud....

Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More

Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know...

TikTok Is Taking Heat From Lawmakers. Advertisers Don’t Care

TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration--and user privacy has become a growing concern--history has shown it will have a limited negative impact on advertisers' spending on the platform. "At this point for most advertisers, the audience...

TikTok: How to Manage Your Active Devices

As part of its security features, TikTok allows users to view every device where their account is currently logged in. If users see a device that doesn't look familiar, they can delete the device from the list, which will log their account out from that platform. Our guide will show you how to manage your...

Scaling a Business With Betches Media

We all have those group chats with our close friends where we constantly share pictures, updates and memes. The best moments are when we find memes or videos that are so relatable that we feel seen. That's exactly what the founders of media company Betches Media want to do through their various forms of content....

Kevin Bacon Explains We Are All Separated by Six Degrees—of a Six-Pack—in Budweiser’s Super Bowl Ad

Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn't mean longtime Big Game advertiser Budweiser is staying out of the game. The brewer has instead produced a regional spot, "Six Degrees of Budweiser." While its Super Bowl spots of the past have featured the brand's signature...

Bizarre Financial Campaign Wants to Ring Investors’ Bells

Financial brands are often perceived as practical and dry. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K., has released an ad that aims to increase brand awareness and help more...

The Speed of Culture Podcast: Building a Health System With Purpose and Empathy

In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide health care access, support and guidance to people in underserved communities....

 Brave Commerce Podcast: How Optimizing Content Leads to Conversion

In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand's "maker culture" has contributed to its success in both the b-to-b and b-to-c ecommerce world. Simonsen starts by speaking about how leveraging b-to-b ecommerce provides incremental profits for b-to-c and how both work hand and...

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