5 Vital Tips to Boost Performance When Using a DSP

Programmatic advertising has become a juggernaut. It accounts for over 80 percent of online ad spending. Mobile programmatic advertising is responsible for a whopping 75.6 percent of all programmatic advertising. More advertisers than ever are aware of this rapid growth, leading to the number of programmatic advertisers to double over the last year. ...

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Helium SDK 2.9.0 brings greater targeting flexibility

We are excited to announce Helium SDK 2.9.0, released on April 21, 2022, with a new feature, Keywords Targeting. Keywords are essentially key-value pairs that enable real-time targeting on waterfall line items. Helium offers publishers flexibility and full control of user targeting and waterfall setup to maximize ad revenue. Publishers can target their...

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ZPLAY Boosts Ad Spend by 122% on Amazon with Chartboost DSP

ZPLAY is a global leading mobile casual game developer and publisher with a mission of creating “pop” games. Founded in 2010, the company has cooperated with developers & studios from more than 20 countries. Many of its casual games, such as Stone Miner, have also won high profile feature slots on App Store and Google Play. Challenges Due to the...

Apr 2022

4 Must-Know User Acquisition Practices for Mobiles Games

Mobile gaming has kept up a strong momentum as it comes out of its pandemic surge. In 2021, mobile game consumer spending grew by $15.49 billion, reaching a total value of $116 billion, while downloads grew to 83 billion, according to data.ai. In our high growth mobile ecosystem, a critical component to ensuring success for advertisers is to find,...

Mar 2022

Build your business growth loop with Helium SDK 2.6.0 and 2.7.0.

Coming hot on the heels of our last Helium SDK update, Chartboost is happy to announce two new Helium SDK updates for February and March:   Helium SDK 2.6.0 with two major new features: impression-level ad revenue data (ILRD) and rewarded server callbacks. Helium SDK 2.7.0 with Android 12 and Android 12L support and improved banner refresh capabilities....

Mar 2022

Helium SDK 2.5.0 Arrives With New Networks, Banner Ads and More！

Helium, our hybrid model mediation platform at Chartboost, is getting a huge feature expansion. Our product and engineering teams have worked hard to give publishers added incremental revenue and monetization efficiency — in addition to the high fill rates, revenue and unparalleled transparency that Helium is already known for. With Helium SDK 2.5.0,...

Feb 2022

Chartboost DSP overachieves Tactile’s ROAS target by 80% on Google Play and 30% on Amazon. 

Tactile Games makes some of the world’s most recognizable Casual and Story-Driven puzzle games. Their top title, Lily’s Garden, was released in February of 2019 on Google Play and iOS, and has grown to several million downloads. The company also released Penny & Flo recently. Tactile employs more than 200 people in Copenhagen, the United Kingdom...

Jan 2022

Chartboost Grew FishingNet’s Ad Earnings by 70%

FishingNet is a leading developer of non-gaming apps. With 20 million downloads and 2 million daily active users concentrated in the USA, Brazil and Canada, FishingNet’s most popular offerings include Hidden Eye – intruder selfie, Calculator photo vault and Calculator – hide photo. Challenges Fill rates and revenue were the priority for FishingNet,...

Jan 2022

Title: Chartboost exceeds Forever9’s ROAS goal by 102%

Forever9 is an innovative casual social game studio based in Shenzhen, China. Its top title, Holdem or Foldem, ranked as the number one card game in the US on Google Play, and among the top three casino games in the US on iOS, as of June 2021. Challenges: Programmatic buying solutions had caught Forever9’s attention: the company aimed to automate...

Jan 2022

Reducing BigQuery production cost by 70% with Flex Slots

About a year ago, we started our migration from AWS to GCP. We wanted to explore new technologies, redesign our pipelines, and focus on cost savings. After a short time we became assiduous BigQuery users, and we noticed our BigQuery cost increased far beyond expectations. We found out that using BigQuery slots could keep our costs down, letting us...

Nov 2021