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Murka achieves 125% ROAS boost with Chartboost DSP

Murka is a rapidly growing developer of social casino titles. With headquarter in Cyprus, the company has grown to 500 employees with five offices worldwide. Murka is reaching five million monthly active users with their game portfolio, where some of their best-known games include Scatter Slots, Slots Era, and Infinity Slots. Challenges  As a highly...

Best Practices for Running Successful In-App Holiday Advertising Campaigns

Many advertisers see the value in running creatives dedicated to a holiday, like Thanksgiving, Christmas, Easter, Halloween, and many more. It helps create a more diverse and engaging advertising experience for the users. In nations where those holidays are well-known, the holiday creatives can serve as a bandwagon for the opportunity to get an uplift...

Helium In-App Bidding – Increase Revenue With More Demand Than Ever

Programmatic advertising and in-app bidding is now the leading technology of monetization for mobile app developers. Facebook Audience Network announced last week that they are “on track to have 50% of revenue transacted through bidding before the end of 2020”.  However, more improvements in transparency and tools are needed to fully capture the opportunity...

Introducing The Chartboost SDK Beta Program

We are very excited to introduce the Chartboost SDK Beta Program! The SDK Beta Program provides developers with early access to Chartboost’s latest SDK releases.  Be one of the first to test new tools and features before they are publicly released and get the opportunity to provide feedback directly to the product team at Chartboost. Your feedback...

Maximizing Tools and Features to your Advantage

Mobile advertising isn’t always easy to understand. Between setting up an advertising campaign on the dashboard to getting installs, a chain of actions takes place. In this post, I’ll share the key insights from my session at White Nights Online Conference on how you can leverage tools to your advantage like Flexbid on Chartboost platform.  Understanding...

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Chartboost delivers 2x the CPM of other networks across Gamejam’s portfolio

Gamejam started in 2018 with the vision to democratize publishing technology for the everyday indie developer. Alongside building out their publishing platform they are also launching their own hyper-casual games as a proof-of-concept.  Since the first game launch in early 2019, Gamejam has had more than 10 titles that reached the top 10 charts in...

Introducing Chartboost iOS SDK 8.3 supporting iOS 14

We’re excited to release the official Chartboost SDK that supports iOS 14 and SKAdNetwork! Integrate our iOS SDK 8.3 to prepare for continuous monetization on iOS.  With this release, we’ve included Chartboost SKAdNetwork ID along with all the necessary SKAdNetwork IDs from our diverse demand partners. It is critical that you add all the listed SKAdNetwork...

Chartboost overachieves Wooga’s D2 ROAS goal by 20%

Wooga is a mobile game developer based in Berlin, Germany. Founded in 2009, they make games with thoughtful, compelling stories at their core. Since 2018, they’ve been part of the Playtika family. There are around 250 employees at Wooga coming from 40 different countries. Wooga is well known for titles such as June’s Journey, Pearl’s Peril, Jelly Splash,...

Making the right investments with a 50+ game portfolio

Games2win is a publisher that has put India on the map of being at the forefront of casual game development. As a global top publisher today, they have a portfolio of over 50+ casual games where 90% of the 320 million downloads are acquired organically, and until recently made all their money based on in-app ads only. In the past two years, they’ve...

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