The Impact of iOS 14 and Non-IDFA Traffic on In-App Bidding

With Apple’s privacy changes coming any day, mobile app developers need to test new ad monetization strategies to sustain their advertising revenue on iOS. For those of you who haven’t tried in-app bidding solutions yet, now is the time.  Enabling a unified auction of your iOS inventory will allow demand partners to bid in real-time and create more...

Mar 2021

Limit Ad Tracking (LAT) and its future after iOS 14.5

LAT, which stands for Limit Ad Tracking, has been in the spotlight since Apple announced the privacy changes coming to iOS 14. In this post, we’ll unfold LAT and why it matters when IDFA (Identifier for Advertisers) isn’t available anymore. We will also be sharing some important insights based on Chartboost data. From LAT to ATT Limit Ad Tracking...

Mar 2021

Accelerating Into 2021! — A Letter From Our New CEO, Rich Izzo

As we accelerate into 2021 with significant transformation in our ad-tech industry, including both M&A activity and the advent of Apple’s ATT via iOS 14.5, I wanted to send a note expressing both gratitude and excitement.   I first wanted to extend thanks and appreciation to Sean Fannan and Maria Alegre, and the rest of the Chartboost Board of...

Mar 2021

Enhancing Contextual Advertising on SKAdNetwork

Since Apple’s announcement last summer, we’ve been all hands on deck developing solutions to ensure optimal ad monetization for our app developers. First and foremost, we released the Chartboost iOS SDK 8.3+ in September that supports iOS 14 and SKAdNetwork. From this iOS SDK version and on, we collect additional contextual data like device settings...

Feb 2021

Preparing for iOS 14 – Publisher’s Checklist

With Apple’s privacy changes around the corner, now is a critical moment for publishers to start preparing and take action to keep ad monetization strong.   1. Update to the latest Chartboost iOS SDK 8.4+ and SKAdNetwork IDs in your info.plist.  Publishers must ensure info.plist is updated with the latest SKAdNetwork IDs (in lowercase) every...

Feb 2021

Helium In-App Bidding – Ways to Maximize CPM & Ad Revenue

Recently, we announced a significant expansion and improvement of Helium In-App Bidding, where mobile app developers can now access new demand partners through a hybrid setup. Beyond adding new demand partners, we’re excited to share several new features in Helium that will help mobile app developers maximize ad revenue including A/B testing, Flat CPM...

Jan 2021

Rovio, SciPlay and Zynga on IDFA and Adapting UA for a Thriving 2021

With 2020 finally — mercifully — drawing to a close, Chartboost assembled a panel of industry experts for a virtual webinar, forecasting what’s ahead in 2021. Besides the pandemic, which has had both negative and positive effects on mobile gaming, 2020 also opened up controversy centered around Privacy, as Apple prepared to clamp down on the ability...

Dec 2020

2020, A Year We Will Never Forget

2020 has come to an end. What a year! It’s been a year we will never forget. The global pandemic has shaken up our society, changing the way we live and work. We’ve been forced to adapt, to work from home, to be efficient doing business remotely. We hope you and your families are well and healthy. While navigating the uncertainties of this year, one...

Dec 2020

Awem Games exceeds ROAS target by 76% on the Chartboost platform

Awem Games is a casual game developer of match-3 puzzle titles like Cradle of Empires, a hit with over 17 million downloads. Its users are mostly female and over 35 years old. Awem Games was founded in 2002 in Mogilev, Belarus, and today has more than 160 employees.  Challenges  Unlike some competitors’ match-3 games, Awem’s titles don’t have a...

Dec 2020

Hyper-Casual Game Design and Monetization by Christian Calderon, Gamejam

Christian Calderon is one of the best known names in hyper-casual game development. After holding leadership positions at Dots, Kixeye and Ketchapp, in late 2018 he co-founded Gamejam in Vietnam. Along the way, Calderon has helped prove that hyper-casual is here to stay. Today, these minimalistic games dominate the top download charts. Chartboost has...

Dec 2020