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Product showcase: Chartboost Mediation

Are you old enough to remember the raucous applause iPhone copy-and-paste received upon its announcement in the spring of 2009? It was the microphone-drop feature of that fall’s iPhone OS 3 update — that’s right, even before it was redubbed “iOS.”  Those were the early days of the smartphone. Apple’s App Store was unleashed only a year prior with all...

The best monetization tips (hint: start with bidding)

In our ongoing series about getting the most out of unified auctions, we previously wrote about why having multiple demand partners is critical. In this article, we focus on best monetization practices and how to get started with bidding.  You want to make more money in the new year but are still kicking the tires on signing up with an ad mediation...

Bidding with multiple demand sources: Why more is better for everyone

If you’ve tried to buy a house in recent years, you know the market is, shall we say, a bit temperamental. As it has become less necessary to live near Silicon Valley and Wall Street, a new real estate trend has emerged. Affordable houses in places like rural Texas, Iowa, and Michigan have turned into “migration magnets.” And it turns out when more...

Rollic Boosts Banner Revenue 46% Using Tech That “Dominates”

Rollic is one of the largest hyper-casual game developers and publishers in the world. To date, the Zynga subsidiary has amassed 2 billion downloads across its diverse portfolio of free-to-play hyper-casual games for iOS and Android. The company is committed to producing massively appealing global titles while building a thriving developer ecosystem...

Playable ads: The ad format of choice for user engagement

Imagine you have access to a great price on a premium vacuum cleaner, and you’d like to share it with your customers. There’s only one problem: you run a diner and your customers come for grilled cheese, not housekeeping. That’s when it sinks in: relevance rules engagement. Engagement sounds difficult, but the principle is quite simple. If you hope...

The beginner’s guide to ad mediation platforms for mobile games

Adtech can make a newcomer’s head spin. Mobile advertising — with its endless array of technical terms, jargon, and acronyms — could merit Dramamine. How does one even begin to understand this world when technologies are often marketed without any explanation of what they actually do? Don’t worry, we got you. Let’s start at the beginning. In short,...

Are unified auctions right for your monetization strategy? 

Choosing marketing automation is like walking down the drinks aisle at the supermarket. Experienced marketers know that while every ad network and DSP promises automation, the flavors can vary wildly — less “Coke or Pepsi?” more “Coke Cherry, Vanilla, Cherry-Vanilla, Orange, or Dreamworld?” (Dreamworld is for those who have ever wondered how “the surreal,...

Everything you need to know about app-ads.txt

You don’t answer every time your phone rings, do you? You probably check the caller ID first to make sure it’s a call you want instead of some robocall bent on stealing your identity. Even then, caller ID isn’t always 100 percent accurate. So how can you trust the voice on the other end is who it says it is? A similar dynamic exists in in-app advertising....

The 2022 casino games market: Monetization trends and best practices

The casino genre is a major earner in the mobile gaming market. Since the beginning of the pandemic, casino games have experienced a leap in growth with total revenue expected to reach $8.7 billion by 2026. It comes as no surprise, then, that a few new faces have surfaced in the market. With shifting consumer preferences, evolving privacy policies,...

Access Google bidding demand on Helium

To increase app revenue and access more competitively priced inventory, developers and advertisers are transitioning to real-time-bidding (RTB) to gain efficiencies in the programmatic ad buying process. Advertisers who use Google Ads or Display & Video 360 can now access app inventory on third-party RTB platforms such as Helium by Chartboost, with...

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