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Introducing Chartboost iOS SDK 8.3 supporting iOS 14

We’re excited to release the official Chartboost SDK that supports iOS 14 and SKAdNetwork! Integrate our iOS SDK 8.3 to prepare for continuous monetization on iOS.  With this release, we’ve included Chartboost SKAdNetwork ID along with all the necessary SKAdNetwork IDs from our diverse demand partners. It is critical that you add all the listed SKAdNetwork...

Chartboost overachieves Wooga’s D2 ROAS goal by 20%

Wooga is a mobile game developer based in Berlin, Germany. Founded in 2009, they make games with thoughtful, compelling stories at their core. Since 2018, they’ve been part of the Playtika family. There are around 250 employees at Wooga coming from 40 different countries. Wooga is well known for titles such as June’s Journey, Pearl’s Peril, Jelly Splash,...

Making the right investments with a 50+ game portfolio

Games2win is a publisher that has put India on the map of being at the forefront of casual game development. As a global top publisher today, they have a portfolio of over 50+ casual games where 90% of the 320 million downloads are acquired organically, and until recently made all their money based on in-app ads only. In the past two years, they’ve...

UA tips for the Amazon Appstore from Wooga and Huuuge Games

The iOS App Store and Google Play represent the majority of the mobile game market, and that’s enough to satisfy many developers. But the Amazon App Store offers a good “hidden” opportunity, particularly for US-based users. How hidden? Amazon’s App Store has 5 million apps, which makes it only 8 percent as large as the biggest market, Google Play....

Using AI to Power Customized Ad Messaging – A Q&A with Aarki

Finding high-quality users in a competitive marketplace at the App Store is not an easy task. Founded in 2010, Aarki offers a marketing platform that helps mobile advertisers grow and re-engage their users by using machine learning, big data, and engaging creatives. They work with brands and apps across verticals and find valuable users in top tier...

Running a Profitable Game with Organic Installs for 7 years

Fingersoft is a mobile game developer known for its casual racing game titles Hill Climb Racing and Hill Climb Racing 2 with more than 1 billion downloads. Founded in 2012 and based out of Finland, they have over 60 employees and have generated over €100M in revenue. 50% of the revenue coming from IAP and 50% from in-app ads.  Focused on building these...

Rollic Grew Banner Ad Revenue from Chartboost by 80%

Rollic is a mobile gaming company based in Istanbul, with hit titles like Picker 3D, Wheel Smash, and Go Knots 3D. Rollic is committed to producing massive scaling global titles while building a future-proof ecosystem in the gaming industry. CHALLENGES Banner ad units have a large number of ad requests and to achieve a steady and quality fill rate,...

Talefun increased ARPDAU by 20% with Helium

Talefun is a mobile casual game publisher with over 100 million downloads. Founded in 2012 in Beijing, China, their games are top-ranked and available in more than 50 countries.   CHALLENGES Talefun spent a lot of resources on daily manual waterfall optimizations. They wanted full control over their mediation and had, therefore, built an in-house...

AppyNation Grew Ad Revenue from Amazon Appstore by 41%

Written by CEO of AppyNation, Peter Williamson. AppyNation is a developer and publisher of free-to-play puzzle games. Founded in 2011 and based in the UK, AppyNation builds games for players of all ages and skill levels. We have been working with Amazon on games for their Kindle devices when they first launched the Appstore. We had confidence that...

Playable Ads and the Future of Programmatic — A Q&A With CrossInstall

Performance marketers continuously stress the importance of creatives and how they play a critical role in every campaign and its performance. As the industry continues to adopt programmatic buying, we wanted to take a closer look at how demand-side platforms (DSPs) like CrossInstall use creatives across the Chartboost Exchange to achieve performance...

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