Making the right investments with a 50+ game portfolio

Games2win is a publisher that has put India on the map of being at the forefront of casual game development. As a global top publisher today, they have a portfolio of over 50+ casual games where 90% of the 320 million downloads are acquired organically, and until recently made all their money based on in-app ads only. In the past two years, they’ve...

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UA tips for the Amazon Appstore from Wooga and Huuuge Games

The iOS App Store and Google Play represent the majority of the mobile game market, and that’s enough to satisfy many developers. But the Amazon App Store offers a good “hidden” opportunity, particularly for US-based users. How hidden? Amazon’s App Store has 5 million apps, which makes it only 8 percent as large as the biggest market, Google Play....

May 2020

Using AI to Power Customized Ad Messaging – A Q&A with Aarki

Finding high-quality users in a competitive marketplace at the App Store is not an easy task. Founded in 2010, Aarki offers a marketing platform that helps mobile advertisers grow and re-engage their users by using machine learning, big data, and engaging creatives. They work with brands and apps across verticals and find valuable users in top tier...

May 2020

Running a Profitable Game with Organic Installs for 7 years

Fingersoft is a mobile game developer known for its casual racing game titles Hill Climb Racing and Hill Climb Racing 2 with more than 1 billion downloads. Founded in 2012 and based out of Finland, they have over 60 employees and have generated over €100M in revenue. 50% of the revenue coming from IAP and 50% from in-app ads.  Focused on building these...

May 2020

Rollic Grew Banner Ad Revenue from Chartboost by 80%

Rollic is a mobile gaming company based in Istanbul, with hit titles like Picker 3D, Wheel Smash, and Go Knots 3D. Rollic is committed to producing massive scaling global titles while building a future-proof ecosystem in the gaming industry. CHALLENGES Banner ad units have a large number of ad requests and to achieve a steady and quality fill rate,...

Apr 2020

Talefun increased ARPDAU by 20% with Helium

Talefun is a mobile casual game publisher with over 100 million downloads. Founded in 2012 in Beijing, China, their games are top-ranked and available in more than 50 countries.   CHALLENGES Talefun spent a lot of resources on daily manual waterfall optimizations. They wanted full control over their mediation and had, therefore, built an in-house...

Apr 2020

AppyNation Grew Ad Revenue from Amazon Appstore by 41%

Written by CEO of AppyNation, Peter Williamson. AppyNation is a developer and publisher of free-to-play puzzle games. Founded in 2011 and based in the UK, AppyNation builds games for players of all ages and skill levels. We have been working with Amazon on games for their Kindle devices when they first launched the Appstore. We had confidence that...

Apr 2020

Playable Ads and the Future of Programmatic — A Q&A With CrossInstall

Performance marketers continuously stress the importance of creatives and how they play a critical role in every campaign and its performance. As the industry continues to adopt programmatic buying, we wanted to take a closer look at how demand-side platforms (DSPs) like CrossInstall use creatives across the Chartboost Exchange to achieve performance...

Mar 2020

COVID-19: Together in these uncertain times

Dear partners and mobile app developer community: These are strange times for everyone around the world. The rapid spread of the coronavirus, the overwhelming amount of news, facts and speculations we are getting everyday, the cancellation of events (we should have been together in San Francisco celebrating the Game Developer Conference right now)...

Mar 2020

In-App Bidding Survey Results: Interest Rising, More Publishers Testing

In-app bidding is one of the hottest topics in mobile marketing, and for good reason: it can simultaneously increase revenue, decrease workload and give better access to data to publishers and advertisers. What is an in-app bidding or unified auction? Put simply, it’s an auction that allows every demand partner to bid at the same time for every impression....

Mar 2020