Creative Boom is a UK-based online magazine for the creative industries, offering inspiration and ideas for creatives worldwide
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From Filters to Feelings: How Maybelline's new campaign embraces mental health in a social media era

When we hear the line, 'Maybe she's born with it, maybe it's...', it's safe to say that most of us know it's Maybelline. But on reflection, was that ever a good angle for young people? A new campaign by Nice and Serious takes the makeup brand into a new era with a fresh approach to mental health....

Fri Oct 11, 2024 14:43
Independent type foundries set to be popular with designers in 2025

Onsra by Type of Feeling Expand your typographical horizons with our curated list of the most popular independent foundries today, as chosen by the Creative Boom community. When it comes to shaping the visual language of brands and narratives, typography is absolutely crucial. And...

Thu Oct 10, 2024 09:58
Noopur Choksi shows how commercial success and artistic integrity needn't fight

If you want your art to mean something yet still get paid for it, this Indian designer and illustrator offers an example to follow. Want to work for big brands yet still create game-changing and thought-provoking art? It sounds like a circle that can't be squared, but the work of Noopur...

Wed Oct 9, 2024 09:38
OHMY takes the dry subject of data analysis and brings it to life for Sonder

The digital-first studio draws the human narrative out of a highly technical story to better sell it to the public. Let's face it: data analysis hardly sounds like the sexiest of subjects. But often, it actually is. Take Sonder, formerly Consumer Insight, a company that transforms...

Wed Oct 9, 2024 09:38
Adobe reveals a content authenticity app to 'champion creator protection and attribution'

Research has found that 91 per cent of creative professionals seek a reliable way to attach attribution to their art and design. Adobe's soon-to-launch Content Authenticity is a tool that may just offer that solution. Today, Adobe has introduced its Content Authenticity web app, which...

Tue Oct 8, 2024 17:31
McCann's new campaign for Acer shows that the superhero is far from dead

How do you explain the cool features of a new range of gaming computers? Personify them as superheroes, of course. You've probably heard a lot of people recently say that the superhero craze is on the wane. And in one sense, they're right. In the 2010s, Marvel utterly dominated cinema...

Tue Oct 8, 2024 10:35

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