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The Value of Managed Services

In this interview, Melissa Cornett discusses Demandbase Managed Services and how it can act as an extension of your team. The post The Value of Managed Services appeared first on Demandbase.

25 Marketing Executives to Learn From in 2023

If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase.

Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram

In a recent Smarter CMO Forum meetup, Coupa CMO Chandar Pattabhiram discussed how to set up and manage double funnels. The post Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram appeared first on Demandbase.

Nothing Works Anymore: Smarter GTM in a Downturn

Add short description of webinar here The post Nothing Works Anymore: Smarter GTM in a Downturn appeared first on Demandbase.

The Ultimate Guide To Using Demandbase Predictive Models Thank You

The post The Ultimate Guide To Using Demandbase Predictive Models Thank You appeared first on Demandbase.

The Rise of the Self-Serve Buyer

Jackie Palmer discusses the importance of enabling the self-serve buyer while showing off some of the methods that we use at Demandbase. The post The Rise of the Self-Serve Buyer appeared first on Demandbase.

Can You Recover From Losing Trust With Sales? How “Black Box” Technology Isolates Marketing From Sales.

Chris Moody discusses the importance of trust between sales and marketing teams and why, If sales is asking you where an account came from and you can't give them an answer with the technology in your stack... you're screwed. The post Can You Recover From Losing Trust With Sales? How “Black Box” Technology Isolates Marketing From Sales. appeared first...

Leveraging ABM to Build an Effective Financial Services Field Marketing Event

Tara Quel dives into how to use field marketing events to get in front of potential customers and showcase your product or service while building relationships with them. The post Leveraging ABM to Build an Effective Financial Services Field Marketing Event appeared first on Demandbase.

How to Hit Your Audacious Revenue Goals with Limited Resources

In 2023, a challenge facing most of us is the need to do more with less. This post covers 4 tips to hit your revenue goals using fewer resources. The post How to Hit Your Audacious Revenue Goals with Limited Resources appeared first on Demandbase.

How Mature is your ABM Program? 4 Key Indicators to Assess

Have you assessed the maturity of your company’s ABM program? We have 4 key indicators for all segments, from startups to enterprises. The post How Mature is your ABM Program? 4 Key Indicators to Assess appeared first on Demandbase.

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