Account-Based Marketing – Demandbase

Discover how Account-Based Marketing drives success for your B2B marketing.

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Taking Action: Women’s History Month 2021

If you want to hear about the heroic and inspiring stories of women who’ve prevailed despite the obstacles laid in front of them, how they’ve forged paths for others to follow, or how they’ve contributed to advancements of civilizations and our modern societies, you need only look to the internet. Just research “badass women” or “women’s history.” In...

Seven Strategies to Ensure Your Algorithm Passes the UI Test

You’ve created a great algorithm to fuel the AI of your software program. To distinguish yourself from the many accomplished data scientists of today, take one more step: Make sure your teams and customers can find, understand, and take action on the algorithm’s output. To make your algorithm useful, focus on how it interacts with users so that the...

In This New Era, Demandbase Unlocks Improved Target Account Identification with More IP and Cookie Data

2020 was a year of significant change and growth for Demandbase. Not only did we accelerate revenue growth and achieve profitability, but we also have a new product that hundreds of customers are now enjoying. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. What’s...

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. Have you met Jon Miller yet? Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. How he got here Jon joined Demandbase in June 2020 with the acquisition...

How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Think about how you go about prioritizing and segmenting accounts. What things come to mind? Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding...

How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth, we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best...

How to ABM Like a Boss (Part 6): Measure with ABM Metrics

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. While leads and opportunities...

How to ABM Like a Boss (Part 5): Personalize Your Content

Focusing on the customer’s buying experience with personalized content is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalized, relevant experiences. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand...

The Prophets of Profit: Predictions for ABM Success in 2021

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. I think it’s safe to say that we’ve all struggled a little,...

Top 20 in 2020: The Best Blogs to Supercharge Your Future B2B Sales & Marketing

I’ve heard 2020 be called by many names. My favorite: It was a watershed year. (Most other names aren’t as forgiving.) Relegated to the bedrooms, basements, living rooms, and dining rooms of our homes, we in B2B Sales and Marketing needed to find better, digital ways to commune with our customers. We had to shift our go-to-market strategies to an inbound-first...

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