Infographic: Get Fit with ABM

The post Infographic: Get Fit with ABM appeared first on Account-Based Marketing – Demandbase.

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10 Books to Make You a Better Marketer

Just In Time for Summer (An Introduction by Susan Glenn, Content Marketing Manager) You may have heard that this summer Demandbase acquired Engagio. But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. But enough of that. What...

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A Top B2B Advertising Best Practice: Keep It Simple, Sweetheart

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. To be sure, the pressure is on for all marketers to show strong returns on their ad investments. But it’s important not to let perfection be the enemy of good. That’s because, particularly in digital advertising, the reach...

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This is How I ABM: Strategy Tips from Digital, Direct Mail, and Field Marketers

We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every role. We share what they had to say in this special, three-part series, This Is How I ABM. Check out more of the This Is How I ABM partner series: This Is How I ABM: Tips on ABM Programs for...

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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out

“Hope all is well.” “Happy Monday.” “Did you have a good weekend?” If at any point in your professional career you’ve found yourself reaching out to somebody in which there is a lack of prior rapport, there is a high probability that you’ve used one of these phrases as an introductory filler statement. And you’re not alone! What better way to jump...

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Demandbase + Engagio: B2B Will Never Be the Same

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers. As a combined company,...

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Black Lives Matter: Resources to Learn, Grow, and Do Better

Recently, the news and our streets have been lit with the injustice inflicted on George Floyd’s life, which was cut short by a police officer’s knee to his neck. But this recent killing echos the terrible injustices that have transpired in this country since its inception. Let’s think on Trevon Martin, Breonna Taylor, Ahmaud Marquez Arbery, Amodou Diallo,...

Jun 2020

Guidance for Pharma and Life Sciences Pros Pivoting to Digital Marketing

Welcome to our current reality of virtual pharma. The recent expansion of digitization efforts in healthcare marketing that we’ve seen over the past five years could not have come at a better time. Welcome to our current reality. Pharmaceutical and life sciences sales teams who would typically meet with thousands of doctors in-person are now stuck...

Jun 2020

Being an ABM Leader Never Gets Old: Demandbase Does It Again

Demandbase is an ABM Platform leader, again. We are pleased to announce that we’ve been recognized by Forrester as a leader in The Forrester New Wave: ABM Platforms, Q2 2020 report. Forrester first published a New Wave on ABM Platforms back in 2018, officially bringing the Account-Based Marketing category to the mainstream. Not only did ABM emerge...

Jun 2020

(Free Courses!) Master ABM and Conversational Marketing, For Your Blackbelt in Conversational ABM

Even though we sell to companies, we market to people. And with tech innovation, our audiences demand increasingly personalized brand experiences. So if personalization is mission-critical for B2B, then Account-Based Marketing (ABM) is table stakes. But we recognize that personalization can be tricky waters to navigate. The mere thought can create a...

Jun 2020