How Multiple Predictive Models Are Game Changing for B2B Companies

Demandbase has been in the “Account Selection” business for over five years now. During that time, our predictive models have evolved past the simple selection of accounts. This evolution is evidenced within our Engagement Platform. We offer two very specific predictive models called Pipeline Predict and Qualification Score. These predictive models...

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How Demandbase Is Evolving Past Third-Party Cookies

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. What other account-based vendors in our space won’t tell you is that the deprecation will also impact account identification and...

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The Many Benefits of Account-Based Experience (ABX)

The benefits of Account-Based Experience (ABX) are clear and well-documented, including: Zero waste Much bigger wins Better close rates Improved post-sale expansion Marketing & Sales alignment A better customer experience So what is ABX? Account-Based Experience is a go-to-market strategy that uses data and insights to orchestrate relevant,...

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7 Influential Business Leaders Speak on the Next Evolution of Account Based Marketing

Account-based marketing has been at the center of business development conversations for many years. By now, the concept is not novel or outside the box. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. And so the conversation is shifting. Visionary...

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How to Attract and Engage the Attention of Your B2B Audience

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. That’s where Account-Based Experience (ABX) comes in. Account-Based Experience takes the principles from the best CX — trust, empathy,...

May 2021

A Big (Data) Day for B2B

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company....

May 2021

Why Data Will Eat the World

Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. It’s been almost 10 years since Marc Andreessen proclaimed that “Software is eating the world.” Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy....

May 2021

New Beginnings: DemandMatrix + Demandbase

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. The last five years have been an incredible journey, full of ups and downs. None of this would be possible without our amazing customers, partners, and employees! Five years ago, we started with an idea to help...

May 2021

InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals. We expanded that vision to empower...

May 2021

Behind the Report: Why the RIA ABM “Vendor Selection Matrix” Is Different and How Demandbase Fared

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. Buyers and decision makers love them because they help make sense of complex categories and focus on decision making. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster...

Apr 2021