Account-Based Marketing – Demandbase

Discover how Account-Based Marketing drives success for your B2B marketing.

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Sales Scoop: Tech Sales and Marketing Tips, Podcast Takeaways with Jay Tuel

In a podcast with SalesTechStar, Jay Tuel shared tips and industry insights for salespeople across roles—from the Sales development rep to senior leadership—on how to be successful in a work-from-home environment as we navigate an economic downturn and COVID-19. Recorded at the top of the summer, the insights shared on the podcast still hold true....

How to ABM Like a Boss (Part 2): Establish an ABM Team

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it. It’s like reading an eBook but in an easier and more digestible way. The blog series covers...

4 Ideas for Revenue Teams to Find New Opportunities in Today’s Strange, New World

There’s no shortage right now of tips and tactics for how to work from home and how to run virtual events. But the smarter and more strategic companies are taking on the bigger story, which is that these are strange times. And that should change how we invest our time and resources. (Though it’s tempting to say it’s “business as usual” because that...

Sales Scoop: How I Went from SDR to AE in One Year (Doing Personalization and the Little Things Right)

Fly Blind: To do something based on guesswork, intuition, or without any help or instructions I truly believe this is the number one challenge for most Sales teams—not knowing where or how to spend their time when it comes to prospecting, customer upsell/cross-sell opportunities or working active net-new opportunities. Most sales development reps...

6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? Is there a singular trait that unifies their go-to-market and determines their outsized success? In a word, yes. At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. But let’s be honest...

How to ABM Like a Boss (Part 1): Build a Budget

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it. It’s like reading an eBook but in an easier and more digestible way. The blog series covers...

Forget Lowering Cost, Go for Customer Marketing In a New Era of B2B

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of customers and solves their problems. With increasing competition and market oversaturation, B2B Customer Marketing is as important as ever, perhaps more. And no wonder,...

Two Truths. And a Lie. (Reflections from the ABM Innovation Tour)

I’m winded. Like most digital marketing teams, our team faced the challenge of solving for the wrecking ball-sized hole that COVID-19 created in our pipeline plan. You know the story: budgets and in-person marketing channels—vanished, just like that. The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity,...

Helping Clients Achieve Their ABM Goals: Meet Megan Anderson, VP of Customer Success

ABM Behind the Scenes, a Chat with Megan Anderson Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. Ask the people that know her, and they will speak on Megan’s...

My Journey to Becoming ABM Certified

We are all living in chaotic times and feeling like we have zero control over anything. With everyone working from home and worrying about their careers, there is something we can control: our professional development. In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. I want to share my story...

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