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Festival of Marketing 2020 announces new digital format

Festival of Marketing 2020 returns this October, not as a two-day conference but as a five-day digital event with over 80 sessions. The event, which is now in its eighth year, will feature some of the biggest names in marketing. But in light of recent events, the format has changed this year. Across an expanded five-day schedule, there will be a mix...

A gin brand that celebrates the “geological tapestry” of the Peak District

London-based design studio The Allotment has developed the branding for a new craft gin distillery, Shivering Mountain. Shivering Mountain Gin is a newcomer to the UK gin market, with a distillery based in the Peak District. The combination of geological forces experienced in this location, the brand says, has a unique effect on the taste of the gin...

Astrid Stavro’s “tongue in cheek” identity for cereal brand OffLimits

Pentagram graphic designer Astrid Stavro and Shepard Fairey’s Studio Number One have created the branding for new cereal company, OffLimits. OffLimits – founded by Emily Elyse Miller – is a “next-gen” cereal aimed at adults. It has two flavours which aim to match people’s mood; depending on whether they’re feeling ‘wired’ or ‘tired’. The two flavours,...

What does the chancellor’s Summer Budget 2020 mean for designers?

When Rishi Sunak delivered his inaugural Budget back in March, the UK was in the early stages of the coronavirus pandemic. In the time since, the country has spent tens of billions attempting to protect the economy from the effects of the virus; has seen as many as 9.3 million workers furloughed from their jobs; has spent 12 weeks in lockdown; and has...

Rangers FC reveals new crest and visual identity for “digital era”

Scottish football club Rangers has been given a new brand identity from design consultancy See Saw, which seeks to modernise the team’s appearance for the “digital era”. The studio, also based in Scotland, has designed a new crest, bespoke typeface and visual assets for the premiership team. Rangers is based in Glasgow and is the fourth oldest club...

Amstel launches new global brand identity in bid for “coherence”

Dutch beer company Amstel has been given a new global brand identity by Elmwood, which seeks to create a more streamlined international appearance. Amstel, which was founded in 1870 in Amsterdam, was bought by Heineken in 1968. It is now sold in 115 markets around the world. But as the beer brand has developed, a number of different expressions tailored...

Take our latest coronavirus business impact survey

For the last four months, Design Week has been covering the effects of the global coronavirus pandemic on UK designers. This has included numerous creative projects and outpourings of support, as well as the more difficult negative impacts on the industry. Since March, chancellor Rishi Sunak has put in place a number of support packages in an attempt...

TGI Fridays becomes Fridays in brand shake-up

TGI Fridays, now Fridays, has been rebranded by London-based design studio SomeOne as it ventures into the home delivery market and makes a bid to become “famous again”. The new identity includes a name change, updated logo as well as a new visual system for merchandise and packaging. The hospitality chain was originally launched in New York, US...

Waze gets a “community-driven” brand refresh from Pentagram

Navigational app Waze has been given a new brand identity from Pentagram’s Natasha Jen and Waze’s in-house creative team led by Jake Shaw. Waze, which is owned by Google, aims to “make people’s time on the road more rewarding”, according to Shaw. Waze is a navigational app with a social media element; users can interact with other drivers on the...

Iceland’s football team rebrands with folklore-inspired identity

Design studio Brandenberg has created a new identity for Iceland’s national football teams. The identity includes a new logo, visual assets for kits and merchandise as well as a bespoke typeface. The Reykjavík-based studio has worked in collaboration with Football Association of Iceland (KSÍ) to create the new look, which has been prompted by the...

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