In a sea of air purifiers that look like bulky white appliances, Windmill is launching a stylish alternative. The unit comes in white, midnight blue, and—the real star—a light bamboo that exudes Finnish sauna vibes. From afar, you could almost mistake it for a coffee table, but the machine isn’t just eye candy. It comes with a three-in-one-filter that...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This is all well and good, but as three recent examples from the news show, what your logo looks like, which values it projects, and whether it works on a tote...

To unveil its Chicken Big Mac, McDonald’s did something of a blind taste test at a pop-up restaurant in L.A. The one-day-only restaurant, called McDonnell’s, served what it called “the Chicken Sandwich,” a Big Mac with two tempura-battered chicken patties instead of beef. The restaurant had its own “M” logo to distinguish itself from the Golden...

In Brooklyn, a just-opened development offers a new spin on the work-from-home concept. In addition to 174 units of affordable and supportive housing, the GMDC Brownsville Industrial Center and Bridge Rockaway apartments boast industrial workspace for small businesses. So far, three of the 10 workspaces at the Greenpoint Manufacturing and Design Center,...

The Brooklyn Museum’s new cafe uses nature as the key to solving a notoriously tricky design challenge.Designed by the interior design agency Office of Tangible Space, the revamped cafe is part of the Brooklyn Museum’s 200th anniversary celebration, which has also included a thoughtful reworking of the museum’s logo. Located in the museum’s light-filled...

ASMR videos are everything political ads are not. Soft and soothing, they’re a sensory experience listeners say they like for relaxation, insomnia, and stress relief. By contrast, political ads tend to be loud, obnoxious, and unavoidable when you’re forced to watch and listen to them during commercial breaks. There’s now some overlap in the Venn...