Gong Takes First Place in TrustRadius Best of Winter 2023 Awards

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity. We’re doing this...

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Your Guide to Sales Qualification

Many salespeople waste too much time on prospects with little to no chance of converting. Meanwhile, the good prospects they should’ve focused on have already gone cold. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. How do you know if a potential customer is a good fit...

Jan 2023

7 Sales Objective Examples According to Top Sales Managers

“Create more pipeline.” “Boost win rates.” “Close bigger deals.” “Increase customer lifetime value (CLV).” Ask any sales leader what they want, and you’ll get an answer along these lines. While these are certainly lofty goals, they lack direction. You can’t tell a sales rep to “increase sales” and expect them to know what to do. They’ll just give...

Dec 2022

What Is Value Selling?

When your team is trying to close deals of a certain size with high-level clients, being a great salesperson may not be enough.  Selling will only take your team so far. They’ll need to become consultants to get some deals across the line.  And the best way to become a consultant is to take a value-based selling approach.  Value-based selling sees...

Dec 2022

Is the Miller Heiman Sales Process Right For You?

The thought of closing a large enterprise deal with more than one decision-maker involved can sound intimidating. There’s a lot on the line, and one misstep could cost you the deal.  Fortunately, there’s a sales methodology that can help. Enter the Miller Heiman sales process — a framework that helps your team manage and close complex B2B deals. ...

Dec 2022

What Are Sales Objectives? Everything You Need to Know

It’s not hard to set sales objectives. Any sales leader can ask their team to increase sales by 50% or cut customer churn in half.  What’s difficult is setting achievable, effective sales goals that have a genuine impact on your company’s long-term strategy.  A great sales objective doesn’t just give your team direction or motivate them to sell more...

Dec 2022

Give Your Sales Territory Mapping the Direction It Needs

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time.  If you’re fed up with reps moaning about the size or value of their territories, then it’s time to think carefully about your sales territory mapping strategy....

Dec 2022

How to Win Big with Target Account Selling

High-value deals are the holy grail for B2B sales managers. But they aren’t easy to come by. If you want to win enterprise-level six-figure deals, you need an enterprise sales strategy.  You need a strategy that trades quantity for quality. One that has your sales reps focus only on the very best leads. One that sees your reps become trusted consultants. ...

Dec 2022

Our Raving Fans have spoken again! Gong ranked #1 in Revenue Operations & Intelligence by G2

At Gong, our customers don’t just use our platform, they rave about it. And we take great pride in creating these raving fans – so much so that it’s one of our core operating principles.  By focusing on creating raving fans, we’re ensuring the Gong Reality Platform is helping go-to-market teams increase productivity, reduce cycle times and win more...

Dec 2022

The Golden Gong Awards: Submit your accomplishments and share your story

Our third annual Golden Gong awards are officially open!  This is an opportunity to share your accomplishments this year with your peers and the revenue intelligence community. With eight categories to choose from, there’s a lot to think about when putting together your application (or applications—yes, you can enter more than one category!).  The...

Dec 2022