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The Best SEO Books For Startups to Read

Startups know that a key component of success is getting noticed. And when it comes to getting noticed, it is more important than ever for new businesses to be competitive in the world of SEO. High rankings on search engines for key phrases display higher stability and credibility to investors and clients alike. Neglecting that vital component of your...

7 Ways to Own Your Social Media Campaigns

Social media marketing campaigns are one of the most effective ways to reach prospective customers where they are. According to a study cited by Anthem Business Software, the average user spends as much as 10 hours per month on social media. Many are even more active. If you do business in a consumer-facing niche of any kind, you can’t afford not to...

How to Respond to Consistent Negative Clients

Negative reviews from clients. Just the mention of that phrase is bound to make business owners cringe. As I’ve previously mentioned, however, responding to negative reviews is an essential task that each and every business needs to take seriously. Remember, online and word-of-mouth reviews will affect your reputation and cash flow. When dealing with...

4 Things You Can Do To Prepare Your Startup For Success

A first glance at startup survival statistics might make you want to rethink your entrepreneurial dreams, as well as how you prepare your startup for success. But don’t let the numbers scare you. They’re only grim from a glass-half-empty perspective. If you’re willing to look at them from a positive viewpoint, they’re downright welcoming. Take Investopedia’s...

Lithops App Brings History to Life With the Power of AI and Rich Storytelling

​​If you’ve ever witnessed a famous statue up close and in-person, you may have been left wondering what untold stories and hidden secrets remain trapped beneath its many layers of iron and rock. While all of the world’s statues have their own rich history and unique cultural significance, there are often geographic and/or language barriers that unfortunately...

8 Benefits Of Doing Business With Clients In Other Countries

Businesses of all sizes have long known the benefits of expanding their operations overseas to clients in other countries. But, what about freelancers? Yes. Freelancers can also cash in on crossing geographical boundaries. And, thanks to the internet and low-cost tools, it’s also easier than ever to work with clients from all over the world. But,...

12 Things Leaders Forget

With a lot on their plate, there are things that leaders forget. While they may seem superhuman at times, they are mortals. Learning from what other leaders forget can provide a lesson for anyone that is on the path to leadership. Here are 12 common things that leaders have been known to forget: Leaders Forgot to make the most of available opportunities....

Conversational AI Agents Boost Customer Satisfaction in Turbulent Times

Among the many disruptions brought on by the COVID-19 pandemic and the subsequent e-commerce boom is a massively increased consumer demand for customer support related to everything from FAQ answers to order tracking. Businesses have faced significant pressure to pivot their operations in real time to maintain customer satisfaction and engagement in...

7 Tips for Firing an Employee Gracefully and Ethically

As an empathetic leader, I couldn’t help but cringe when I read how Better.com let go of 900 employees…over Zoom. Not only is this a PR nightmare. It can drain morale and create a toxic work environment. But, could it get any worse? Well, here’s what an employee, who wasn’t fired, had to say about the experience to Business Insider. “You’re the lucky...

Top 10 Components of a Financial Plan

No matter what your goals are in life, if you want to succeed in achieving them, then proper planning is a must. After all, like Benjamin Franklin, once said, “If You Fail to Plan, You Are Planning to Fail.” Even though there’s actually little evidence that Franklin coined the adage, over the years there have been three popular versions using “plan”...

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