Advertising Operations (AdOps)
https://privacysandbox.com/intl/en_us/news/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome/ submitted by /u/UnsophisticatedGeek [link] [comments]
Top 6 Updates of the Week: Youtube launches a new ad format for short-form content, “Select Shorts”. TikTok’s Notes App is officially launched in multiple regions, including Canada & Australia. Meta AI gets integrated into Facebook, Instagram and WhatsApp. X plans to charge an annual feee for all new accounts to fight bot sign-ups. Snap adds...
Sorry, I don't consider myself any of the flair options so I'm not sure which to select. I have a customer service business that serves people that wait in a waiting area. I have a digital display to place ads for local businesses. I have 4 zones, Header, Footer, Left (Standard), and Right (Premium) Based on 330k impressions per year at 8 CPM for...
submitted by /u/gordriver_berserker [link] [comments]
Hi everyone, I'm seeing high eCPM (~600-800) but low match rates (30-40%) in my ad operations, with a floor price much lower than the eCPM (~50-100). I gradually raised the floor prices until the eCPM was high with a stable match rate of 80-90%. However, the match rate unexpectedly dropped to 30-40%. Reducing the floor price hasn't helped; the eCPM...
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