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The SEO, SEM, PPC and Content Marketing blog for SEMrush users

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What Are Hreflang Attributes & How to Implement Them

The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.

SEO Split Test Result: Adding Departure Location and Destination Keywords to the H1

We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.

XML Sitemap: What It Is and How to Create One (+ Practical Tips)

An XML sitemap can boost your SEO by helping search engines find all the pages you want them to index.

Private Blog Networks (PBN): The Myths and the Risks

Using private blog networks is a high-risk link building tactic. Here‘s what you need to know about PBNs.

How to Build a Brand Identity in 5 Steps

Building brand identity is a key component of any strong brand strategy. Why? Because it helps customers identify, understand, and remember you.

Business Growth: Stages, Strategies, and Tips to Grow Sustainably

Your business must grow to remain competitive and relevant. Learn about business growth strategies here.

What Is Omnichannel Marketing? Meaning, Tips, + Examples

Omnichannel marketing is a brand’s integrated presence across various platforms, channels, and devices.

Types of SEO: What Does Your Site Need to Succeed?

Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and then hand the rest off to a specialist.

What Is Internet Marketing? Definition, Tips, and Examples

Internet marketing refers to the promotion of products or services online. Read our tips and examples here.

How to Do Keyword Research for YouTube that Gets You Views

We‘ve compiled a foolproof guide to doing keyword research for YouTube that will get you more views.

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