SEMrush Blog

The SEO, SEM, PPC and Content Marketing blog for SEMrush users

Latest articles

What Is Evergreen Content? How to Create Content That Lasts

If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we dive deep into how to create content that stands the test of time and that can help you to enjoy compounded growth from every single piece that you hit publish on.

8 Types of Interactive Content and Engaging Examples

Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there to help you to see what‘s possible and inspire you to create something awesome that your audience will love.

The Essential Guide to Content Creation: To Engage and Convert Your Audience

Content creation is one of the most important skills that a marketer should learn. In this ultimate guide, we are going to deep dive into everything you need to know to help you stand out from the crowd and create something that is the best of its kind, walking you through a step by step process you can replicate for success.

The Ins and Outs of Competitive Benchmarking

Learn about all the ins and outs of competitive benchmarking to stay on top of the competition and compare your marketing, product, and business performance against the market.

15 Social Media Content Types (with examples for ideas and inspiration)

Social media can be a powerful tool for both building and engaging with an audience. In fact, the reality is that those brands who are smashing it right now are using the right social media content to engage the right audience. But what content should you be creating? We explore 15 different social content types in this guide to help you grow your platform‘s...

How to Work With Freelance Writers to Produce Quality Content

This post looks at the best ways to work with professional content writers to solidify the communication process and to create great content that drives results.

On-page Strategies for Local SEO: Ranking in Multiple Cities

This article will share with you how to approach ranking in different locations that your business is not physically located in. Learn about Doorway Pages, Local Keyword Research, SERP Analysis, Content Writing, Schema, and much more.

Top Google Searches and Trending Keywords in 2020

Ever wondered what people are searching for online or interested to know what questions people frequently ask Google? SEMrush has analyzed more than 20 billion keywords and compiled easy to digest lists to answer your questions. This report contains the latest data insights and trends across The United States, The United Kingdom, Canada, Australia and...

Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors, But Will It Have Teeth?

Google announced the Page Experience signal, which will be a new ranking factor rolling out in 2021. It combines multiple sub-signals into one larger signal. This guide will break down Google’s object-oriented approach and the factors involved.

14 of the Best Product Page Design Examples

All too often, product pages aren‘t given as much love and attention as they deserve. But they should be, and in this guide we‘ll talk you through 14 of the best examples that we‘re all huge fans of, ones that we think will inspire you, change your mindset and priorities and contribute to significant growth in clicks and traffic.

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