An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.

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Blog SEO: Tips to Optimize Your Blog Posts

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way to do that, organically attracting readers and boosting your website’s visibility.

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Dissecting Ecommerce Growth: The Key Traffic Drivers

Reveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.

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5 Reasons Why PR Should Support Your Content Marketing Strategy

To keep getting your content in front of the right people, you might want to include PR in your content marketing strategy. Here are the top 5 reasons why PR and content marketing should go hand in hand, along with examples of successful PR & content marketing activities.

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How to Create an Effective SEO Strategy

Having a solid SEO strategy is essential if you want to increase your organic traffic, and in this guide, we walk you through a proven 11 step process that you can follow for your own site, from benchmarking your current performance and setting goals through to finding keyword and content opportunities, building links and reporting on success.

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Black Friday Statistics 2020: Key Trends and Shifts Marketers Should Know

We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.

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The 15 Best Link Building Tools for 2020

In this guide, we‘re going to dive deep into 10 link building tools that you need to know about, as well as sharing a bonus list of 5 Chrome extensions that you should go away and install. We‘ll introduce you to tools that can help you to find prospects, manage your workflow, find anyone‘s email address and more.

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DIY SEO: 6 Steps That Anyone Can Follow to Get Results

SEO is a must, particularly for small business owners and those running ecommerce sites. If you don’t have an enormous marketing budget to devote to hiring SEO experts, don’t stress: There are plenty of straightforward DIY SEO tricks you can implement and easy-to-use tools to help you. Read through our guide to help you get started!

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What is Black Hat SEO? 9 Risky Techniques to Avoid

In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.

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SEO for Landing Pages: Best Practices to Rank

When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in the search engine results pages (SERPs) is a waste of a page. Marketers know effective landing page optimization attracts more organic traffic and the right potential customers. In this guide, we explore...

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