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How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

In 2019, Samer Biladi, the creative director of SkeletonHD, was struggling to see an impactful ROI from his Facebook ads. That’s when he came across our post about critical Facebook Ads trends and took action based on the advice: Using the five strategies we outlined, he managed to double revenue for his business and 5Xed his reach...

14 Instagram Trends You Can’t Ignore in 2021

Considering that 50% of the world's population are social media users, and these people spend an average of 2 hours and 25 minutes on social networks each day (in the U.S. it's 2 hours and 3 minutes), social media has transformed marketing.  And with 1 billion users, 90% of whom follow at least one business account in-app, Instagram...

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know. In 2020, ad impressions sold programmatically reached $129.1...

How to Launch a TikTok Ads Campaign for E-commerce

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. In this context, e-commerce marketers have no choice but to find new acquisition channels. For some, TikTok has been the answer to their prayers. ...

SurferSEO vs. Clearscope

If you're a content writer or work in SEO, you're probably familiar with these four words: “Just write great content.” Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. At face value, this sounds like good advice: Write great content, rank better, get more traffic...

Best Identity Theft Protection Service for 2021: Aura

Consumers lost $56 billion in combined fraud losses in 2020, as per the Identity Fraud Study from Javelin Strategy & Research, and most of these incidents could have been prevented with identity theft protection. However, choosing an identity theft protection solution can be challenging. For example, which features should you look for?...

Top RingCentral Alternatives and Competitors for 2021

When it comes to communications systems, RingCentral is perhaps one of the best-known and most well-respected communications providers around. But RingCentral isn’t the only viable option out there. Before making any long-term decisions or significant investments, it’s important to look into and understand all the options that are available to you. ...

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

The digital advertising landscape has faced some drastic changes in the past decade. With 763.5 million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize...

8 Key Demand Generation Strategies to Capture & Convert High-Quality Leads

On the face of it, lead generation is not a complex concept. This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. Businesses often find themselves wasting their resources...

How to Hire a CMO Who Is a Perfect Fit for Your Company

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing...

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