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Everything You Need to Know about Marketing Compliance for 2021

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies. Although marketing compliance may seem like...

What Is Content Optimization? (And How to Ace It!)

More than 90% of businesses use content marketing to connect with audiences and about 4.4 million blog posts are published each day (that's a little over 3,000 blog posts published every minute!). With so much new content being produced every day, the chances of “content overload” increases. Google applies several filters with the help of its ranking...

Top 8×8 Alternatives and Competitors for 2021

8×8 is a technology company that offers VoIP (Voice over Internet Protocol) phone, video conferencing, chat, and unified communications systems. Originally founded in 1987 as a chip designer company, 8×8 has evolved over the years to become one of the most successful business communications companies. It’s no secret that communication between team...

6 Best Cloud Hosted PBX Providers for 2021

With more teams working remotely and businesses wanting to set themselves up for flexibility when it comes to scaling and growing, cloud-based PBX providers are becoming increasingly popular as the go-to communication system. In this post, we'll explain everything you need to know about PBX providers so that you can decide if you need such a phone...

Top SEO Agency Software for Success in 2021

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few...

ClickFlow as a Clearscope Alternative

Ranking on Google is harder than ever. As a result, more and more businesses are forced to update and refine their search engine optimization strategies to get and stay on page one of the SERPs. Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. This huge amount of competition means that getting organic traffic...

7 Best UCaaS Providers for Your Business for 2021

As your business grows, you'll eventually need to invest in new tools that can scale with you. Out of all the applications, services, tools and devices you could possibly bring on board, a solid communications system is perhaps the most fundamentally important. With a marked societal switch to digital, UCaaS (unified communications as a service) systems...

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate...

SEO Strategy for Startups: How to Win in 2021

SEO is still a viable channel for startups heading into 2021. However, make no mistake – it’s getting more difficult. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. But here’s the problem: Modern search engines and their algorithms have become vastly more sophisticated, and therefore...

What Is Phygital Marketing?

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? In other words: Online or offline? This is actually a trick question. 👉🏽  Both online and offline are essential. Many businesses struggle more than they need to because they’re focusing almost exclusively on one or the other when they’d benefit from...

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