Single Grain

Search Engine Optimization and Pay Per Click Services in San Francisco

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TikTok Marketing: How to Get Started with Ads on This Platform

Some of you may love it, some of you may loathe it and some of you may even think it’s an app for children. However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and...

8 Best Business Phone Services in 2020

Communication is integral to the proper functioning of any business – and what method of communicating is more fundamental than human speech? Despite the rise of text and email in business communications, nothing really beats the ease of being able to simply dial up a colleague or client, make a personal connection, and talk things out. Although video...

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS)

ThinSlim Foods is a brand of low-carb products that has been doing quite well. In fact, they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, Thin Slim was a healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. And although they were getting a good ROAS, there...

11 Best Video Conferencing Software

Over the past few months, people all over the world have had enough of a few things. Among them: viruses, the word “unprecedented,” and a lack of toilet paper. But perhaps above all, people have had enough of distancing. As normal daily tasks become restricted and people are unnaturally distanced for extended periods of time, individuals and businesses...

The Impact of Social Media on Business in 2020

NOW UPDATED! This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. Unfortunately, the average cost to attend even a small...

6 Ways that Lead Bots Can Fuel Your Lead Generation Efforts

Nod if you are a confessed chatbot fanatic (for lack of a better term). Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. A lead bot is simply a chatbot specifically set up...

How to Think Like an Investor to Win at Content Marketing in 2020

Investors are a quirky bunch, and for the right reasons. They’re extremely analytical, love the thrill that comes from taking risks and are fairly pragmatic (on most days) – characteristics that are polar opposites to one another.   Investors actively diversify their investments (investing in stocks, bonds and start-ups at the same time), so they...

What Is Enterprise SEO? (Definition, Examples & Tools!)

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. That’s where enterprise SEO comes into the picture. In...

7 Ways to Adjust Your SEO Strategy in Uncertain Times

Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we've been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip in organic traffic...

7 Ways Influencer + Social Marketing Can Help During COVID-19 [Infographic]

In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and bigger than anything most of us have seen before. However, pulling through this difficult period will help you emerge stronger than ever once this is all over. How can you...

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