Welcome to the AI revolution—the next big leap in human progress. Take a deep dive into the current impact of AI and Generative AI (GenAI) in organisations. AI is already reshaping businesses, yet 57% of organisations feel unprepared for AI-driven disruption, and too many are relying on shadow AI. With the arrival of new regulations like the EU AI Act,...

🌟 Are you eager to discover the top 5 marketing skills you need to master in 2024? Look no further! In this video, we delve into the crucial skills every marketing professional should focus on to stay ahead in the ever-evolving digital landscape. Based on our comprehensive 2024 Skills of Tomorrow report, we'll guide you through the essential skills...

Delve into the world of subscription-based businesses with Corbin Norman, Senior Growth Manager at Connecterra, as he shares invaluable insights on retaining subscribers. Hosted by Alain Abou Athmeh, Growth Marketing Strategist, this video explores strategies, metrics, and tactics essential for sustaining growth in subscription models. And Learn Why...

Discover actionable insights into forming habit-forming products and enhancing user engagement for sustainable growth in today's competitive landscape. Explore the significance of user retention in digital marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and learn...

Delve into the significance of onboarding processes and the impact on user engagement and retention, essential for maximising product or service utility. Explore the critical role of activation in growth marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and learn why...

Discover how to craft effective surveys and interviews to uncover valuable insights, driving informed decisions and boosting growth in the digital landscape. Explore the pivotal role of qualitative data in growth marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and...