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UTM Codes: How to Create UTM Tracking URLs on Google Analytics

How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, I will take you through what UTM...

Thu Apr 18, 2024 14:21
16 Best Bulk Email Services for 2024

You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. Over the years of working as an email copywriter, I have had the opportunity to use some...

Thu Apr 18, 2024 14:21
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts,...

Thu Apr 18, 2024 14:21
General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The...

Wed Apr 17, 2024 16:35
40 Free Resume Templates for Microsoft Word (& How to Make Your Own)

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn't quite cut it anymore. But just because resumes have gotten more creative doesn't mean you need special design software to make your application stand out — some of the best Word resume templates...

Wed Apr 17, 2024 14:34
What is an editorial calendar? Your Guide to Editorial Calendars [Examples + Templates]

If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor. To the average director, it's nothing short of chaos, but to the regular blogger—it's evidence of a (desperate) need for an editorial calendar. Table of...

Tue Apr 16, 2024 14:16

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