Content Marketing Institute
833 followers 3 articles/semaine
Is It OK for Platforms to Train Their AI With Your Content?

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

Fri Jun 14, 2024 13:01
How To Use Technology To Unlock Content and Marketing Potential

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

Thu Jun 13, 2024 13:00
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Wed Jun 12, 2024 13:04
Why Brands May Be Saying Less But Not Doing Less for Pride Month

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Fri Jun 7, 2024 13:04
How TSA Pulls Off Funny Social Content About Serious Business

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Thu Jun 6, 2024 13:00
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

Wed Jun 5, 2024 13:00

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