There are many views and hopes when it comes to self-serve analytics—or a broad description of tools and processes that let non-technical team members get data insights for themselves. In plenty of companies, self-serve looks something like this: BI (business intelligence) dashboards showing visualizations of how team-based or companywide KPIs...

No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing only on marketing performance isn’t enough. Ecommerce sales will cross the $6 trillion mark this year. Customers have more options than ever, and competition is fierce. As a solutions engineer manager, I lead a team...

When you’re releasing a new product or feature, the step that gets the most attention is usually the beta testing phase. But getting a feature to a market-ready state is a long process involving months of work before you get to beta testing. Sometimes, features don’t even make it to the beta stage—and that’s often not a bad thing when you consider...

Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to product teams, and leadership is focused on revenue and growth metrics. When this happens, no one gets the complete picture, and everyone misses out on valuable insights. Business analytics are tools and processes that allow...

All companies produce some kind of content, whether that’s in the form of a blog, videos, or social media posts—but what are most of them really getting out of these efforts? Some teams might be happy with just earning organic website traffic. Others might be getting an occasional click on the “Contact Sales” button. But how can teams know...

At Mixpanel, we’re always looking to deepen our understanding of our customers. Even though we’re looking at dashboards and numbers plenty, live conversations with product and data leaders provide valuable insights and feedback as we evolve and improve Mixpanel’s analytics platform.  Recently, we interviewed leaders from some notable data-informed...