Today we watched the exciting announcements from Google at Google Marketing Live, a momentous event highlighting all the major exciting possibilities of AI and Google products.  As marketers, we celebrate the continuous AI updates and shift in technology that we’ve been preparing for — and as a global agency, we will ensure that we’re...

Google’s algorithm involves over 200 ranking factors, but you probably already knew that. What you might not know is how to optimize your image alt tags. So, why is image optimization so important, and what does it have to do with Google’s algorithm? Well, my team and I did some digging and found that appropriate image...

It’s been a few weeks since Google announced that they are releasing a new version of their search that is powered by AI. And now Google has had their Marketing Live event. I didn’t want to talk about how Google’s new changes impact marketers until we could see the whole picture. If you missed the events, Google is now releasing...

Freelancing is about more than just monetizing your hobbies or passion projects. It also requires discipline, hard work, and the ability to manage clients and projects independently. Balancing passion and productivity is hard. But rest assured. You’re not alone. More than 1 billion freelancers make up the global workforce,...

Are you looking for a proven way to gain consumer trust and increase conversions? Don’t ignore the power of customer reviews and testimonials. After all, if you’ve got many other satisfied buyers, then whatever you’re offering must be pretty good, right? That’s why social proof is vital. In the digital era, customer reviews and...

When it comes to digital marketing, optimizing the customer journey is key, and that starts with online advertisements and SEO. But what happens when potential customers actually click on your ad and land on your product landing page? This page needs to be clear, well-structured, and straight to the point to keep their attention....