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55% of Marketers are Positive About Google SGE

With the rollout of generative AI in search, there were a lot of mixed emotions among digital marketers. From unbothered to nervous to excited, the emotions and attitudes towards Search Generative Experience (SGE) ran the gamut.  Now that digital marketers have had time to settle into the news, how have those attitudes changed? ...

Thu Feb 22, 2024 19:30
Understanding Prompt Engineering and Its Role in Marketing

Have you heard of prompt engineering? This latest job is all about refining generative AI prompts so they provide accurate, reliable, and credible information. Data-led startups are asking for prompt engineers to join their teams and over the next few years, businesses across a wide range of industries will start to request them too!...

Thu Feb 22, 2024 19:30
Digital Marketing Strategies for Financial Advisors

Financial advisors do valuable work, but in many cases, it’s flying under the radar. More than half (57 percent) of Americans are currently going without financial representation.  That’s a huge gap in the market, so how can you work to fill it? With effective digital marketing strategies and techniques. In this post, I’ll introduce...

Thu Feb 22, 2024 19:00
FAQ and HowTo Structured Data Update: Winners and Losers

Did you know that 53 percent of web traffic is organic traffic? This means the majority of traffic comes from an organic search engine results page (SERP) listing. The best way to ensure that traffic is coming to your website is to take up space on the SERPs. This of course means ranking on the first page and, up until recently, it also...

Tue Feb 20, 2024 20:22
Impact of Google SGE: 31% of Marketers Predict Detrimental Effects

When Google initially announced the use of generative AI in search in May 2023, there was a wave of panic in the digital marketing world.  As digital marketers became familiar with the technology, though, the predictions on the impacts of Search Generative Experience (SGE) began to shift. That’s not to say that everyone is happy...

Sun Feb 18, 2024 12:34
The Definitive Breakdown of Mangools vs. Ahrefs

Having the right SEO tools in your arsenal can set you on track for online success. However, with so many tools on the market, knowing which one (or ones) to choose can be overwhelming. Enter Mangools and Ahrefs.  Mangools is scrappy, lean, and long-tail keyword-focused.  Ahrefs is a backlink analysis powerhouse that also...

Wed Feb 14, 2024 22:18

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