The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold nationwide through the end of the year, while supplies last.

American Metal Whiskey, an extension of American Metal Customs shop celebrated for its custom cars and motorcycles, unveiled its new whiskey innovation: The Disciple. 

In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption.