Mike Schultheis brings over three decades of experience and most recently served as PetSmart's senior vice president of U.S. stores.

The store concept, dubbed Club Beyond, will feature drop-in fitness and wellness classes, as well as workshops led by experts.

Seth Dallaire is now heading up an expanded division as the company continues its transition toward a focus on omnichannel retailing.

This year the e-commerce giant will be competing for attention not just with rival retailers but also the November election.

The company is diversifying its marketplace and fulfillment centers to allow Prime members to add goods from Amazon.com, Amazon Fresh and Whole Foods to one cart.

The tech company was unable to secure the funding it needed to continue operating, a spokesperson said.