Adweek
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted...
Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn't intend to buy. The retailer wants to convey that relatable sentiment in a new marketing campaign, "That Target Feeling," which depicts...
McDonald's continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor's "How Sweet It Is (To Be Loved By You)," celebrates how grandmas--whether they're called abuela, nana, yia-yia or gigi--know the power of enhancing a...
Natasha Leggero describes her period as "a brave-hearted warrior on the battlefield" and admits she once leaked in a wave pool at a water park--and blamed it on someone else. Her compadre, X Mayo, likens her monthly menses to "a serial killer who cannot be satisfied." If you're not up for this kind of real...
Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves--a 50% jump over the prior year. For the sake of those whose culinary acumen didn't rise above scrambled eggs and turkey sandwiches, New York Times Cooking editor Sam Sifton penned a piece that recommended a new brand...
Chris Bradley freely admits he's not a conventional sports guy, but when a neighbor mentioned "this golf thing" about a decade ago, it caught his attention. That would be disc golf, which uses Frisbees and baskets instead of balls and holes. The appeal, Bradley said, is the wide range of abilities and intensity the sport...
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