Brazilian social media users have coined plenty of names for different types of baldness, such as "the hairy bald" and "long forehead." Burger King got in on the game by dubbing the combination of a receding hairline and a bald spot "the bald thru," while luring customers to its drive-throughs. A film from agency David...

Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to get started. Without Hollywood strikes keeping talent away this year, Ferro noted that Disney is "way ahead" in terms of planning, talent commitments and what the company will showcase at its May 14 upfront event...

Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive and shoppable ad formats for Prime Video with remote-enabled capabilities. The new formats include shoppable carousel ads, pause ads and brand trivia ads. Between...

Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to extend its purple reign over that prized demographic by giving a leg-up to a new generation of content creators. Enter Stubios,...

As brands sit down with publishers to discuss connected television deals during this upfront season, they are asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most...

Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company. However,...