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How WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals

In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and Disney/ESPN split the rights to the NHL as part of a seven-year TV deal--and also share the NBA--and this year it's WBD's...

Fri May 26, 2023 21:19
Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)

Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero--or at least that's the potential pitch for its latest ad campaign. The company, which claims to service the cars and bikes of 10 million customers across its 450 car centers in Europe each year, has a white cat as...

Fri May 26, 2023 17:21
Diablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director Chloé Zhao

Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency 72andSunny, directed by Oscar-winner Chlo? Zhao and Kiku Ohe, gives players extra motivation by having characters from the game...

Fri May 26, 2023 17:21
Programmatic Advertising Comes to the New York Subway

Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads...

Fri May 26, 2023 16:22
Columbia Sportswear Is a Case Study in How to Expand Your Customer Base

Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at its campus just off Route 26 in Portland, Ore., longtime company president Gert Boyle's face looks down on the lobby from...

Fri May 26, 2023 15:22
These Are the 2023 Winners of D&AD’s Most Coveted Pencils

D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms. The industry awards body reserves its Black Pencil for truly groundbreaking work and...

Fri May 26, 2023 01:27

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