McDonald's is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV commercial, an 8-bit video game and a fundraiser for Ronald McDonald House Charities. The effort kicks off June 12 with an ad showing Grimace ringing in...

On advertising's biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot during a quintessentially American event to pay tribute to Canada. The ad starred Foo Fighters frontman Dave Grohl (who is...

Over the past decade, ad-tech firms have gone from newcomers to mainstays at the annual Cannes Lions International Festival of Creativity. But the hustle is far from over. Amid 2023's choppy economic waters, ad-tech firms are using the annual French conference to lay the groundwork for second-half 2023 business goals, half a dozen industry told...

In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the resurgence of reality television. Adweek Podcast Network senior producer Al Mannarino and deputy TV editor Bill Bradley share more on the history of writers strikes and...

We've hit a cultural milestone, and nobody seems to have clocked it: Colgate is airing a series of spots entirely in Spanglish. I could get into the advanced linguistics of it and tell you all about how the Royal Spanish Academy added the word to their dictionary over a decade ago now in acknowledgment of...

Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill. Created by media agency Wavemaker UK, Smart Media Technologies, and OOH advertising companies Kinetic and Ocean Outdoor, the campaign spans 23 digital and static billboards in 12 cities across the U.K. People...