Using the Internet to build public relations defines the major difference between traditional PR and digital PR. In the past, business owners preferred magazines and newspapers to promote their businesses.  But now, the internet is everyone’s favorite because it is accessible and saves time and effort. For example, gym owners can develop a strong online...

The Bulldog train steamrolls into summer with more record-high traffic in May, and this time almost exclusively penned by our brilliant contributors. One incredibly popular research piece was the lone exception, examining the stressful outlook of millennials and Generation Z consumers and employees in the ever-changing post-pandemic world, based on...

If someone asked whether you’d like superpowers, I think it’s a pretty safe ‘yes.’ Why wouldn’t you want to do extraordinary things, after all? It sounds like an odd opening salvo to a discussion on digital marketing, but the truth is that an all-star digital marketing team can feel like your business has superpowers.  It […] The post How to build...

It’s hard to know who’s worth your while on the internet. Everyone presents themselves in the best light online, so you have to come to a conclusion based on the little information you have. This is what the decision-making process looks like from the perspective of your customers.  The first step in their research is […] The post 5 critical website...

Building a successful and trustworthy brand identity was never easy, but it’s certainly gotten more complex in the post-pandemic age, as the variables that define it have multiplied exponentially—sustainability, DEI, stances on political and societal issues, and other purpose mandates have become part of a brand’s associative culture for consumers,...

Content is king in this digital age, and brands with a solid content strategy are poised to gain a strong competitive advantage. But, at any one time, a brand devoted to content is likely to have several different people (or even departments) working on different kinds of content. Maybe you have an SEO specialist working […] The post 5 steps to developing...