Whether a matter of time, cost or combination of other factors, the ad world isn't submitting as much work to the Cannes Lions International Festival of Creativity as in the past. This year, award entries were down about 1% compared to last year--not a significant decline. But looking back to 2016, which holds the record...

As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers for media partners and advertisers alike. Game 3 of the NBA Finals drew 11.426 million viewers to ABC and ESPN, peaking...

According to Mayo Clinic, the average American adult walks somewhere between 3,000 and 4,000 steps a day. That's a figure that would make veteran media executive Lou Paskalis little short of Superman. "My record is 28,000 steps in one day, according to my Apple watch," said Paskalis, chief strategy officer of Ad Fontes Media. What...

The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers. "Yahoo has been misdeclaring video inventory as in-stream," according to an email seen by...

ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games. Now, it's time to break down the Xs and Os of the deals, according to detailed information from the streamer's pitch deck. As part of its ad opportunities with the games, the company's five sponsorship...

Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands saying they desire this: "fast loyalty." But in today's hypercompetitive market, businesses find themselves in perpetual pursuit...