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Watch the newest commercials from Orbit, Priceline, Dunkin’ and more

A guy at a gym gets a burst of energy after popping a piece of Orbit gum in his mouth.  

Mon May 20, 2024 21:30
Amazon’s new ad tech tool measures post-cookie advertising IDs for publishers

Amazon launches Signal IQ, a way to test the value of IDs, and expands cloud services for publishers to make deals.

Mon May 20, 2024 18:03
How the Super Bowl proves the need for accurate measurement of CTV live-event ad campaigns

Super Bowl ad case studies for DoorDash, Dunkin’ and Uber Eats proves the effectiveness of live-event campaigns and shows the need for reliable CTV measurement.

Mon May 20, 2024 16:07
Pizza Hut makes marketing leadership changes amid sales slump

PepsiCo exec Kalen Thornton joins Pizza Hut as global chief brand officer, while the chain replaces its U.S. CMO with a longtime Taco Bell marketer.

Mon May 20, 2024 15:08
Barbie and women’s pro hockey—inside the brand’s deal with the fast-rising PWHL

Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey league.

Mon May 20, 2024 15:08
Gary Vaynerchuk on the 'TikTokification' of social media

Gary Vaynerchuk sat down with Ad Age to discuss the key takeaways from his new book “Day Trading Attention.”

Mon May 20, 2024 13:11

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