Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its bundle alongside Disney. However, the company also made one thing particularly clear: After a writers' strike and a complex merger, WBD's...

Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it's clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media,...

The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for months. Earlier this year, the buy side called out publishers and their tech partners for using deceptive practices to identify audiences. At the center...

The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson--as if!--and Jimmy Kimmel expects a roomful of chatty party guests to "just be quiet for two hours." In those ways, the new short film hyping the upcoming...

Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing officer. Former Gatorade CMO Thornton will lead Pizza Hut's global brand strategy and oversee all aspects of marketing across 110 markets and territories....

The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160, compared to 154 for the Tokyo 2020 Paralympic Games--have confirmed broadcast deals for this year's event. Nevertheless, misperceptions about the Paralympics...