The Center for Sales Strategy covers topics important for B2B sales organizations under the categories of Talent, Sales, Sales Management, Inbound Marketing and Digital Sales.
48 followers 4 articles/week
Enhancing Sales Collateral Quality to Boost Conversions

Are your sales reps dissatisfied with the quality of your company's sales collateral? You're not alone—the Media Sales Report found that 46% of salespeople are "not sure" or "dissatisfied" with their collateral materials. This is a major missed opportunity, as high-quality sales collateral plays a crucial role in driving conversions.

Wed May 22, 2024 17:21
5 Productive Lead Sources for Fast Revenue

As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.

Tue May 21, 2024 17:22
The 90-Day Rule: Optimizing Your Entire Sales Process

Even when you are excellent at closing a sale, your numbers can be down due to natural ebbs and flows in the economy or product demand. But there are other reasons why you might not see the sales you want and deserve: you might not be doing your homework. We get it; not everything your sales team does results in sales. And that’s okay, as long...

Mon May 20, 2024 17:31
Spring Cleaning: A 10-Step Guide to Cleaning Up Your Account List

Account List Management is easy, but many don’t see it as a priority.  I suggest you take a few minutes to “spring clean” your account list. You will find many “Aha’s” when looking at it closely.  Here’s a simple outline of how to clean up your list.  

Thu May 16, 2024 17:07
6 Steps to Improve Your Employer Brand and Boost Recruitment

In the travel industry, you want to be a “destination of choice,” meaning you are highly preferred or sought after by travelers for your attractions, amenities, and experiences. As an employer, you want the exact same thing. But what does that mean for you? How can you be a destination of choice? Remember, beauty is in the eye of the beholder....

Wed May 15, 2024 18:02
Securing Appointments Through Social Selling

The most common frustration I hear from B2B sales and marketing leaders is their inability to secure first appointments with qualified prospects. The common sentiment that I hear over and over again is this. “We do really well as a sales team when we have an opportunity to tell our story. But we’re just not getting enough at-bats.” For several...

Tue May 14, 2024 19:51

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