1k followers 81 articles/semaine
Starcom lays off two top US executives

Publicis media agency cuts ties with Karla Knecht, chief operating officer, and Maureen Glure, chief client officer.

Thu Jun 6, 2024 02:13
Ulta Beauty selects IPG’s Mediabrands as media AOR

Ulta Beauty has selected IPG’s Mediabrands as its media agency of record following a multimonth review.

Wed Jun 5, 2024 21:49
How Ibotta helped General Mills drive cross-promotion and incrementality during back to school

This custom conversation details how General Mills leveraged the Ibotta Performance Network to capitalize on back-to-school trends and capture new customers.  

Wed Jun 5, 2024 18:49
Why a 100-year-old grandma’s social posts suddenly popped up on subway ads in Spain

Please visit this page to view the blog.

Wed Jun 5, 2024 16:23
The shade is real—Jack Mizrahi on when brands steal from ballroom

Mizrahi, an icon in the house ballroom community, offers a blueprint for respecting the culture, not appropriating it.

Wed Jun 5, 2024 13:28
Mercedes CMO on marketing EVs during sales slowdown

Mercedes-Benz USA CMO Melody Lee joins the Marketer’s Brief podcast to discuss EV advertising, sports marketing and why the luxury brand must appeal to Gen Alpha, even if they can’t buy a Mercedes.    

Wed Jun 5, 2024 13:28

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