Mornings may start seemingly routine, but you never know what the day will bring. That's the message of personal care brand Harry's new U.S. campaign, in which a passing sniff of the product leads to a lifetime commitment. Uncommon Creative Studio in New York produced "The Sniff," a 30-second film showing a man beginning his...

Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swedish sneaker brand On for a multi-year gig that spans product development, global promotion and creative campaigns. To announce the relationship, On has dropped a cinematic 60-second film with the actor surrounded by dozens of dancers in an indoor...

Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform favoring connected TV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of...

Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to the Wall Street Journal, the National Basketball Association is on the precipice of a $76 billion, 11-year media deal that would give NBC the largest stake ($2.5 billion per year for roughly 100 games, half...

United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising. In a speech at the American Museum of Natural History for World Environment Day, Guterres used characteristically visceral language to drive home...

Being able to retire on your terms is a luxury in this business, but Allen Bosworth, co-founder and president of EP+Co, is managing to do so after over 40 years. "It is an opportunity for me to go do some things that I love," Bosworth told ADWEEK, adding that he will be retiring from the...