The Center for Sales Strategy covers topics important for B2B sales organizations under the categories of Talent, Sales, Sales Management, Inbound Marketing and Digital Sales.
52 followers 3 articles/week
Are You, as a Sales Manager, Consistent and Predictable?

I often have conversations with sales managers who lament their teams' lack of accountability, implementation, and follow-through. They talk about struggling to get new initiatives or processes adopted consistently. In these situations, my typical response is: "Let's talk about your weekly one-on-one meetings and how you use them to drive accountability."...

Thu May 30, 2024 17:52
Gamification in Hiring: 5 Creative Ways to Make Recruitment Fun and Engaging

Attracting the brightest minds and best talent has become a fierce competition for organizations across all industries. However, conventional recruitment methods often fail to captivate potential candidates, leaving them disengaged and unmotivated. It's time to shake things up and inject some excitement into the hiring process. Enter gamification—the...

Wed May 29, 2024 17:05
Overcoming Challenges in Converting Prospects

Salespeople, even great salespeople, sometimes have trouble closing the deal. Getting to yes is often the hardest part of the sales process. How hard? As many as 57% of salespeople reported difficulty converting prospects into customers. If your team is having trouble with conversions, the first thing to do is figure out why.

Tue May 28, 2024 17:13
Enhancing Sales Collateral Quality to Boost Conversions

Are your sales reps dissatisfied with the quality of your company's sales collateral? You're not alone—the Media Sales Report found that 46% of salespeople are "not sure" or "dissatisfied" with their collateral materials. This is a major missed opportunity, as high-quality sales collateral plays a crucial role in driving conversions.

Wed May 22, 2024 17:21
5 Productive Lead Sources for Fast Revenue

As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.

Tue May 21, 2024 17:22
The 90-Day Rule: Optimizing Your Entire Sales Process

Even when you are excellent at closing a sale, your numbers can be down due to natural ebbs and flows in the economy or product demand. But there are other reasons why you might not see the sales you want and deserve: you might not be doing your homework. We get it; not everything your sales team does results in sales. And that’s okay, as long...

Mon May 20, 2024 17:31

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