In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from...

Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill the information into a clear set of themes. To help, ADWEEK partnered with the Interactive Advertising Bureau to convene a roundtable of...

Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate Alicia Keys performance, more than a dozen celebrities from Amazon Prime's slate of streaming content graced the stage, with only a few tight segments dedicated to its ad products. While some media buyers enjoyed the...

Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy--or something like it--for the annual...

Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very ... revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic...

Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend's business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the...