Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a "dangerously potent" platform. "Warden" shows an inmate being busted for having a can of Orange Tango--"the most powerful...

Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide & Handsome, Carte Blanche and Good Apple? If you said horses for any of those, you'd be wrong--they're all ad agencies. Seven...

For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than...

Meta believes short-form videos are the future. At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace....

Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. Airbnb guests will get the chance to...

These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule ahead of the TV upfront. The lineup includes 18 returning series and strike-delayed shows such as Kathy Bates' Matlock and Damon Wayans' Poppa's...