Seth Godin's riffs on marketing, respect, and the ways ideas spread.
6k followers 8 articles/week
Market insulation

It’s possible that your day will be more enjoyable if you are insulated from the market. If you have a boss who has a boss… If you don’t have to review the sales numbers for the products you created or edited… If you have raised a ton of venture investment… If you are embracing the discontent of being unpublished,...

Sat Jun 1, 2024 12:00
The third impossibility

The first was radio and television. Humans around the world spending a significant portion of their waking hours consuming audio and video recordings of other people. The second was the internet. Five to ten hours a day interacting, in real time, with other people, many of them strangers. And the third is AI. We’re about to spend...

Fri May 31, 2024 11:50
Assume goodwill

There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth...

Thu May 30, 2024 11:58
Incrementally better

Massive leaps in utility and quality are extraordinary events. Going from ver 2.0 to 3.0 is a step change. But that is almost never what improvement looks like. Instead, the persistent commitment to slightly better on a regular schedule inexorably makes a difference over time.

Wed May 29, 2024 12:04
Exceed or maintain?

In just about every group, people decide in advance how they’ll show up when it comes to learning, to winning and to responding to opportunities. They’re wearing a hat with a label, and over time, it’s not hard to recognize. This can change based on pedagogy, social conditions and the juxtaposition of status roles, but it’s really quite sticky....

Tue May 28, 2024 12:00
The hubris of creativity

Where’s your permit? Who said you could try to solve this problem? I don’t get it… That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. ...

Mon May 27, 2024 11:57

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