Advertising | The Guardian
Newsrooms constantly receive carefully curated press releases from companies and, while they usually form one side of the story, a new study has found that, when it comes to the fast food industry, a number of Australian media outlets aren’t fulfilling their half of the bargain.Health reporter Natasha May tells Matilda Boseley how news outlets are producing...
GambleAware signals collision course with industry as charity brands current warnings ‘inadequate’Adverts for bookmakers and online casinos should carry smoking-style warnings, the UK’s leading gambling charity has said, as it warned that a marketing surge during the Euro 2024 football tournament could make it harder for people to cut down or quit.GambleAware...
The Guardian contacted 11 major organizations that run fossil-fuel ads after Wednesday speech by António GuterresMajor news and tech media that have run fossil-fuel ads were largely staying quiet after the UN’s secretary general called for governments and companies to place bans on advertisements for coal, oil and gas.“Stop taking fossil-fuel advertising,”...
António Guterres says world faces ‘climate crunch time’ and announces dire new scientific warnings of global heatingFossil-fuel companies are the “godfathers of climate chaos” and should be banned in every country from advertising akin to restrictions on big tobacco, the secretary general of the United Nations has said while delivering dire new scientific...
With advertisers slashing their spend, channels have found a new way to fill unsold ad spaceWhen Kubos, a semiconductor company, recently raised $2m (£1.6m) to accelerate the development of its MicroLED technology, its lineup of investors was surprising.S4C, the Welsh language TV broadcaster, was among those taking an equity stake in Kubos, which has...
Old approach of seeking ultra-niche audiences has fallen out of favour as main parties spend tens of millions onlineDon’t expect to see Cambridge Analytica-style microtargeted political adverts driven by personal data during this general election: the tactic is now considered by many to be an ineffective “red herring” and is increasingly being blocked...
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