Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women's sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to...

In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, global head of marketing at Airbnb. Asai shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's new Icons category. Asai brings extensive experience in design and marketing to Airbnb,...

Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the current ad market. According to Magna, advertising revenues will reach $927 billion this year, growing by +10%. The company said it is raising its 2024 growth forecast following a stronger-than-expected ad market in the first...

In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of snack maker PIM Brands, to explore the fascinating journey of his company. Initially founded as Promotion in Motion with the idea of advertising on tractor trailers, PIM Brands has transformed into one of North...

As the U.S. appears poised to remove cannabis from the most restrictive class of drugs--opening up significantly more marketing potential for the category--the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election...

The 2024 Cannes Lions International Festival of Creativity has a new category: humor. "Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences," Cannes Lions noted in a statement. Data shows there's good reason behind adding a humor category. More than purpose,...