Brands whose marketing strategies overlook fandom communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at the ADWEEK House in Cannes. Michael Sugar, the CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, the vice president and CMO of McDonald's Canada, and Stephanie...

Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable data lies within the first-party insights brands collect directly from their customers, industry executives emphasized at ADWEEK House at Cannes today. "No matter how incredible Sora, Dall-E or Adobe Firefly is, if every single marketer...

After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for measuring the climate impact of advertising. Unveiled at Cannes Lions today, the guidelines lay out a measurement methodology for digital media, TV and out-of-home, along with forms designed to streamline data-sharing between entities....

CANNES, France--It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each. S4 also scored two early...

Artificial intelligence (AI) was already set to be one of the hottest topics at Cannes Lions this year. Many creatives have recently boasted about how AI is improving their work, while behind the scenes worries are bubbling about how the technology could be harming jobs. Now a campaign created with AI has won one of...

CANNES, France--The Cannes Lions International Festival of Creativity, taking place June 17-21, is known as the Oscars of the ad industry. The work that wins at the festival can change the course of a career or business, while also indicating where the industry is headed. Cannes holds an awards ceremony each night to reveal winners...