Your LinkedIn headline is your first impression with potential employers, clients, and connections. In a sea of profiles, it's your one-line opportunity to grab their attention and convince them to click through and learn more about you. We know: It’s tough to reduce your skills, experience, and ambitions into a few words in any context. Crafting...

Finding a meeting time that works for everyone — an age old dilemma that even the most organized organizer in the history of organizing runs into routinely. Coordinating with prospects, clients, and colleagues to land on a meeting time that's convenient, productive for all parties involved can be time-consuming and grating. If you‘ve ever been responsible...

BrüMate is a lifestyle brand that sells insulated drinkware -- and its founder, Dylan Jacob, grew it to $100m+ in under 5 years.  More than 60% of that growth came in 2020, despite massive changes in consumer behavior and global supply chain shortages. Dylan broke down some of the keys to BrüMate’s meteoric rise for our Trends team.  Source:...

Mother’s Day came and went, but the appreciation for all moms should not end there. And for anyone serious about starting a business, new moms represent a $46B market simply too big to ignore. As more Millennials (and older Gen Zers) approach this phase of life, we’ll see new products and solutions that adapt to the needs of modern moms. Source:...

After years of leading sales teams, I’ve experienced firsthand how businesses have unique needs and criteria to consider when identifying a sales opportunity. I’ve discovered it’s crucial to identify when a lead converts into an opportunity. This switch impacts your sales process, your ability to qualify, and your alignment with marketing. However,...

To woo today’s consumers, 63% of whom crave multisensory experiences, companies are lining up to develop new technology that tickles the senses. Their next frontier? Our noses. The digital scent market is valued at $1.2B in 2023, and poised to double by the end of the decade. Source: Markets and Markets Early innovators include Google spinoff Osmo,...