20 books agency executives and marketers are reading this summer
With Cannes Lions on the horizon and numerous reviews underway, ad leaders seeking a respite are turning to new books.
Fri Jun 7, 2024 13:06
Miss Peppermint on 5 ways brands can do better with the LGBTQ+ community
The drag entertainer and activist writes about a better blueprint for partnerships following a dismal 2023.
Fri Jun 7, 2024 13:06
Josh Wood on the struggle to find brand partners for LGBTQ+ events
The founder and CEO of JWP/Josh Wood Productions writes about how sponsorship support has “all dried up.”
Fri Jun 7, 2024 13:06
Agency news you need to know this week
BBH USA leans into “Succession” for new Jif spot, Giant Spoon aims to solve clients’ business challenges and Omnicom formalizes global production practice.
Fri Jun 7, 2024 12:35
Behind Topgolf’s new puppet spokespeople
Topgolf Chief Brand Officer Geoff Cottrill discusses value offering and a new deal with Pepsi.
Fri Jun 7, 2024 12:35
DTC marketing news and trends—tracking the industry ups and downs
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
Fri Jun 7, 2024 12:35
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