Google I/O wrapped up on May 14th, and Google is leaning hard into its Gemini Era. Coming on the heels of Google I/O, the 11th Google Marketing Live just rocked the paid marketing world on May 21st, 2024. Google Ads is leveraging Gemini to up its matchmaking game and improve its role as Cupid — matching the perfect ad to the ideal consumer....

Are you ready to boost your podcast’s visibility and ensure it shows up in search results where it matters most? Podcast SEO is your gateway to connecting with the right audience—the ones actively searching for content just like yours.  With over 5 million podcasts competing for attention, producing great content isn’t enough—it must...

Podcasts are exploding in popularity. They’ve become a vital part of our daily lives, whether we’re absorbing news, learning new skills, or just looking for entertainment during our commutes. It’s no wonder businesses are jumping onto the podcasting bandwagon, aiming to reach their audience through this medium. But as you decide to start...

Google I/O 2024 is in the books – all I can say is that I’m very excited. There are some big changes on the horizon for digital marketing, especially Search. The monster change that is on everyone’s mind is that AI Overviews (the new name for Search Generative Experience) has officially been rolled out as of May 14th, 2024 in the...

The fashion industry in the States is hot. And I mean red hot. The United States is one of the largest clothing retail markets in the world.  And you know what? It’s not slowing down anytime soon. By 2029, fashion market revenue will reach a marketing volume of US$321.80bn. That’s excellent news for all of you fashion enthusiasts....

If you think branding is important, you’re right. If you think you should spend money on brand marketing, right again. But if you think your brand is your visual identity—logo, website, product packaging, that sort of thing—then you are completely and miserably wrong, and very likely to waste a lot of money. A brand can be complex but...