To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin.

It plans to make Ireland its European headquarters and secure a license as a Crypto Asset Service Provider.

Among ETFs, Grayscale’s GBTC remains the biggest holder of bitcoin with over $20 billion worth of the asset, followed closely by BlackRock’s IBIT at $19.6 billion.

The latest price moves in bitcoin (BTC) and crypto markets in context for May 23, 2024. First Mover is CoinDesk’s daily newsletter that contextualizes the latest actions in the crypto markets.

The latest in blockchain tech upgrades, funding announcements and deals. For May 23. NOTE: Protocol Village will be on hiatus May 24-June 2 as we cover CoinDesk's Consensus conference in Austin, Texas. We will resume publishing June 3. Hope to see you there!