We aim to ensure every comms and marketing professional—from newly graduated students through senior-level experts—has the PESO Model Certification©. Gini Dietrich has more about our vision. The post What the PESO Model Certification© Means For Students and Pros first appeared on Spin Sucks.      Related StoriesHow the Social Media News Anchor Is...

Discover the power of AI in public relations. Whitney Deterding shares how to analyze sentiment, predict trends, and optimize strategies—reshaping how brands reach their audiences. The post How to Use AI In Public Relations to Amplify Your Strategy first appeared on Spin Sucks.      Related StoriesBeyond Links: The New Era of Digital PR and...

Explore the transformative role of the social media news anchor in today's journalism landscape. Gini Dietrich details how this is changing how you pitch stories. The post How the Social Media News Anchor Is Redefining Journalism first appeared on Spin Sucks.      Related StoriesUsing Our PR Powers for GoodIntroducing the PESO Model Certified...

Few companies will avoid experiencing a crisis at some point. Thomas Mustac walks through the elements of a solid PR crisis management strategy. The post 4 Considerations for Crisis Management first appeared on Spin Sucks.      Related StoriesHow to Use AI In Public Relations to Amplify Your StrategyHow the Social Media News Anchor Is Redefining...

Discover the new PESO Model Certified Guide© program, tailored for solopreneurs and agency owners to grow their businesses using the PESO framework effectively. The post Introducing the PESO Model Certified Guide© Program first appeared on Spin Sucks.      Related StoriesHow the Social Media News Anchor Is Redefining JournalismNavigating the Future...

Learn the differences between misinformation, disinformation, and malinformation. And then, with this guide from Gini Dietrich, learn how to implement daily practices to protect your brand from bad actors. She will show you how to equip yourself with knowledge and tools to out-communicate those spreading false information and maintain the integrity...