The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.

At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.

The footwear brand is hoping for a $2 billion market capitalisation with its initial public offering, which means selling the market on distressed sneakers being more than a fad.

Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode.

The self-styled “image architect” Law Roach sits down with BoF founder and editor-in-chief Imran Amed to discuss the art and science of celebrity styling and to share the details of his new online learning platform which will launch later this year.

An investigation into labour exploitation in fashion’s Italian supply chains has already entangled Armani and LVMH, accusing the companies of failing to adequately oversee their suppliers. Incoming EU regulation means such lapses in oversight could soon come with penalties of up to five percent of global revenue.