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Work is first chapter of 'Where there's a ball there's a way'.
Four years on and Abrdn is still annoyed by the reaction to its rebrand. Design Bridge and Partners’ strategy director says it’s time for a different tack and offers lessons on how brands should deal with “corporate bullying”.
Parent company Vivendi says move would “unleash the development potential” of the brand.
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
Account previously handled by M&C Saatchi, which retains the department’s international work.
Around half of agencies in this year's School Reports increased their workforce, but how can shops best handle the ups and downs of staffing changes?
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