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CEO of world’s biggest ad firm targeted by deepfake scam

Exclusive: fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meetThe head of the world’s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email...

Fri May 10, 2024 10:06
‘Destruction of the human experience’: Apple iPad ad prompts online backlash

Advert featuring huge hydraulic press crushing cultural objects strikes wrong note with some – including Hugh GrantApple has apologised after an online backlash to an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of creative objects including musical instruments and books.The ad, launched by Apple’s...

Thu May 9, 2024 18:23
ITV blames knock-on effects of Hollywood strikes for revenue hit

Strikes dented performance of ITV Studios but advertising starting to recover, broadcaster saysITV has blamed the knock-on effects of the US actors and writers strike for a hit to its revenues – but expects the Euro 2024 football tournament to contribute to a bounceback later this year.The UK’s largest free to air broadcaster said last year’s Hollywood...

Thu May 9, 2024 14:42
BBC presenter’s likeness used in advert after firm tricked by AI-generated voice

Exclusive: Liz Bonnin’s face used on insect repellant ads after faked message ostensibly granted permissionThere was something strange about her voice, they thought. It was familiar but, after a while, it started to go all over the place.Science presenter Liz Bonnin’s accent, as regular BBC viewers know, is Irish. But this voice message, ostensibly...

Sun Apr 28, 2024 17:54
Online casino firm 888.com to withdraw UK adverts after backlash

Ads to be removed from London transport network amid criticism of mayor Sadiq Khan’s ‘baffling’ decision to allow themThe online casino company 888.com will withdraw adverts from locations including London’s transport network after a backlash against their tone, prompting criticism of the capital’s mayor, Sadiq Khan, for allowing them to appear in the...

Sun Apr 28, 2024 16:14
Inaugural Guardian Advertising Awards take place in London

Celebrating advertisers with scale, influence and integrity, the ceremony recognised brands including Nurofen and Google PixelThe inaugural Guardian Advertising Awards, launched to celebrate scale, influence and integrity across the publisher’s platforms, have recognised brands including Nurofen, Google Pixel and Charlie Bigham’s.The Grand Prix award...

Thu Apr 25, 2024 02:05

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