Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Maybe those things got you noticed last year but not anymore. With almost half (46%) of Gen Z “constantly online” — and Millennial oldies like me not far off, I’d argue — social media is more crowded than ever. It’s not enough to post regularly, master Reels transitions,...

Keeping your social accounts secure is a critical component of your social media strategy. Here, we’ll walk you through the latest social media security risks. Then we’ll explore how you can protect yourself, your brand, and your team. Bonus: Get a free, customizable social media...

Is your goal to make money on YouTube? Free YouTube subscribers are critical. Subscribers come with benefits you can cash in on, such as qualifying for the YouTube Partner Programme and earning ad revenue. Beyond making money on YouTube, subscribers bump up your play counts, watch time, and engagement. These are all important signals to the YouTube...

Did you know that X (formerly known as Twitter) ads can reach a potential audience of 535 million people? Not too shabby of a crowd. In 2024, X is changing advertising by using AI machine learning to improve targeting. Resulting in 10% more click-throughs and 16% more conversions on average. Keep reading to find out the newest updates...

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale. Both...

As a kid, you may have had an imaginary friend. Social media marketers have them, too. Only, in our case, they’re called buyer personas or audience personas. Unlike the ones from your childhood, these imaginary friends are an incredibly helpful tool for targeting your ideal customer. As a social marketer (or any marketer, for that matter)...