Here for the Fierce
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How To Sell A Small Beauty Brand, According To Founders Who’ve Done It

Huge beauty brand transactions like L’Oréal’s $2.5 billion acquisition of Aesop and Kering Beauté’s $3.8 billion purchase of Creed last year make headlines, but there are many small beauty brand transactions that don’t get any press. In the relative dark, entrepreneurs pursuing much smaller deals are entering sales processes that aren’t well ......

Fri Jun 14, 2024 05:43
Alternatives Black-Owned Beauty Brands Are Looking To As VC And Grant Funding Dwindles

As tough as the venture capital contraction is for startups generally, it’s far tougher for Black-founded startups. Data from financial resource Crunchbase shows that VC funding for Black-founded startups in the United States totaled $705 million last year, marking the first time since 2016 it failed to reach $1 billion and a 71% ... The post Alternatives...

Fri Jun 14, 2024 03:15
Melanin-Rich Skincare Brand Juru Skin Strives To Boost Skin Hydration On The Global Stage

Launched in February 2023, Juru Skin is quenching skin dehydration with ingredients like Brazilian cupuaçu butter, West African plantain leaf, aloe vera and apricot kernel oil in a trio of products—Hydro Glow Bath & Body Oil, Rejuvenating Lightweight Cream and Rejuvenating Moisturizing Cream—designed for melanin-rich skin. ... The...

Thu Jun 13, 2024 03:10
Ulta Beauty And Credo End Partnership

Credo and Ulta Beauty have ended a partnership that brought a selection of clean beauty products to Ulta stores.  Timed with the October 2020 implementation of Ulta’s Conscious Beauty platform that planted its flag in clean beauty, the two retailers unveiled The Credo Collection featuring nine clean beauty ... The post Ulta Beauty And Credo End...

Thu Jun 13, 2024 02:12
Nopalera Founder Sandra Velasquez On How To Build A Status Lifestyle Brand

When Nopalera extends to haircare next week, it will be another step on its path to building a lifestyle brand. The Latina-owned premium bath and body care brand is coming out with cactus-shaped solid shampoo and conditioner bars for oily and dry hair priced at $26 each. Along with ... The post Nopalera Founder Sandra Velasquez On How To Build...

Wed Jun 12, 2024 06:36
Binaurale Welcomes Fragrance Consumers Into An Imaginative Y2K-Inspired World

When Binaurale co-founder Arielle Elfassy created briefs for the brand’s inaugural scents, she focused on building worlds inspired by music, emotion and imagery rather than target audiences or key ingredients. “With lifestyle brands, fashion brands, even home cleaning products, all of these industries have taken a funkier approach, and we wanted to...

Wed Jun 12, 2024 06:05

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