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Privacy analysis of FLoC

In a previous post, I wrote about a new set of technologies “Privacy Preserving Advertising”, which are intended to allow for advertising without compromising privacy. This post discusses one of those proposals–Federated Learning of Cohorts (FLoC)–which Chrome is currently testing. The idea behind FLoC is to make it possible to target ads based on the...

Become a better writer with these five extensions for Firefox

Sometimes the hardest thing to write is the first word. It means you’re committed. No looking back now. You can’t leave that lone word just sitting there. Better add a second word, then a third. Now you’re on your way.  Procrastination can be a major blocker for writers. While putting everything off until the last minute may work for a few thrill...

11 secret tips for Firefox that will make you an internet pro

With Firefox, getting around the internet is fast, straight-forward and easy. Now you can go beyond the basics with these secret and not-so-secret tricks that make your internetting experience even more fun. Read on for some of our favorite Firefox features that you may not know about… yet. 1. Send tabs across the room If you’ve ever been...

Feel at home on your iPhone and iPad with Firefox

When we set out earlier this year to reimagine Firefox for desktop to be simpler, more modern and faster to use, we didn’t forget about your Apple mobile devices. We use our laptops and computers for work and play, but our tablets and phones sit a lot closer. They’re the first screens we see in the morning, and the last we see before we go to bed. ...

Sharing your deepest emotions online: Did 2020 change the future of therapy?

COVID-19 forced the U.S. into a new era of telehealth. Therapists hope it’s here to stay.  ——— 2020 was the worst year of Kali’s life.  “Going through something like the pandemic and not having family around, feeling out of control—I was on edge all year,” says the 30-year-old Colorado resident. And she wasn’t alone.  Amid...

How to capture screenshots instantly with Firefox

Sometimes you need to take a screenshot of something online to save it or share it with someone. Firefox has a built-in feature that makes grabbing a screenshot quick and easy. Here’s how to use the Firefox screenshot feature in your desktop browser: Use the menu Right-click for Windows or two-finger tap on Mac to call up the Firefox main...

A fresh new Firefox is here

Even though we’re in the web browser business, we know you don’t go online to look at Firefox, it’s more that you look through Firefox to get to everything on the open web. In today’s major release, Firefox sports a fresh new design that gets you where you’re going online, fast and distraction-free. And since we’re all about privacy, we’re also expanding...

Modern, clean new Firefox clears the way to all you need online

We set out in 2021 to reimagine Firefox’s design to be fast, modern and inviting the first time you run it and every day after. We’ve always had your back on privacy, and still do. Now with today’s new Firefox release we’re also bringing you a modern new look designed to streamline and calm things down so you have a fresh new web experience every time...

Building a more privacy preserving ads-based ecosystem

Advertising is central to the internet economy. It funds many free products and services. But it is also very intrusive. It is powered by ubiquitous surveillance and it is used in ways that harm individuals and society. The advertising ecosystem is fundamentally broken in its current form. Advertising does not need to harm consumer privacy....

The future of ads and privacy

The modern web is funded by advertisements. Advertisements pay for all those “free” services you love, as well as many of the products you use on a daily basis — including Firefox. There’s nothing inherently wrong with advertising: Mozilla’s Principle #9 states that “Commercial involvement in the development of the internet brings many benefits.” However,...

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