You get the big picture from your top-level metrics or KPIs, but to find action items you need to look more closely. Focus on one contributor to a top-level metric like sessions. For example, you could look at mobile sessions instead of all sessions. How’s your new responsive site doing? Specifically, what is mobile’s metric share? Looking at mobile’s...

I work in Google AdWords a lot. In fact, the majority of my day is spent in AdWords, whether I am managing a client’s account, building new campaigns, doing keyword research, analyzing performance, setting up tests… and I could go on. While Google does a great job of supplying us with many useful tools, reports and features, there are certain features...

Getting Google Optimize installed on your website isn’t the most straightforward process. While the tool itself allows users with even minimal technical experience to begin testing simple changes on their website in a matter of minutes, installation may require an upfront effort with close collaboration with your development or IT team. Recently...

50% of the top million websites use Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automation service? Need to add an AdWords conversion tag? So many actions marketers take require additional...

Digital Marketing has changed. Where once marketing experience and wishful thinking about ideal customers drove spend, now it’s becoming easier and even standard practice to use your company’s data to enhance marketing decision making. Marketers drill in on specific user behavior, test landing pages, and obsess over Click Through Rate (CTR) and Return...

As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented...